REDAVID: A Hug Instead of a Handshake, Selling Beauty In the 21st Century ~ Intro and Chapter 1

For the first time in history the “recession proof” beauty industry has been shut down by something it could never plan for. When bombs dropped on Paris during World War II, Gervais Salon was still doing hair. On the battlefields of World War I, a British barber cut the hair of a German on that Christmas that stopped a war for a moment. But a global pandemic? We could never plan for this. Disruption is constant, so now is the time to realize that as we race for the finish line that there are disruptors just at our heels. Amazon, more consolidation, professional brands being shuffled around to largely consumer companies, more and more ways for salons to get products and services beyond the traditional business to business method. Buckle in, because we are going to explore where things went wrong as cover 115 years of beauty to see how we got here...

ABOUT THE AUTHOR:

With over two decades of experience at all levels of the professional beauty industry, Kenneth Vigue has a unique wide angle lens on the category. From distributor service, sales and marketing to salon consulting, brand development for notable manufacturers, he offers common sense advice for anyone to digest.