REDAVID: A Hug Instead of a Handshake, Selling Beauty In the 21st Century ~ Chapter 3
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REDAVID: A Hug Instead of a Handshake, Selling Beauty In the 21st Century ~ Chapter 3
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In this chapter, "A New Model for a New Decade", I tell you my favorite historical anecdote about a whacky man named Lord Timothy Dexter, a man who could sell anything. We will also explore the difference between product selling and consultative selling and how a new model is needed to meet the needs of salon owners everywhere...
ABOUT THE AUTHOR:
With over two decades of experience at all levels of the professional beauty industry, Kenneth Vigue has a unique wide angle lens on the category. From distributor service, sales and marketing to salon consulting, brand development for notable manufacturers, he offers common sense advice for anyone to digest.
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