REDAVID: A Hug Instead of a Handshake, Selling Beauty In the 21st Century ~ Chapter 2

In this chapter, "Sales is Dead, Long Live Sales", we explore the origins of the word peddler and how the role of the sales consultant has changed in the 21st century. Now more than ever we don’t WANT to be sold. We want to be understood. We want answers to questions we don’t know how to ask. Here is where you come in...

ABOUT THE AUTHOR:

With over two decades of experience at all levels of the professional beauty industry, Kenneth Vigue has a unique wide angle lens on the category. From distributor service, sales and marketing to salon consulting, brand development for notable manufacturers, he offers common sense advice for anyone to digest.