Q+A: How should businesses use LinkedIn?

How should a business use LinkedIn?


We've seen a rise in the number of CEOs using professional networking platform LinkedIn for communications, from discussing acquisitions, to talking about company results. So does this mean we should all be doing it? And how does it help small businesses?

Michael Thompson speaks with Fear & Greed presenter Natalie MacDonald, who spent seven years working at LinkedIn, and has just launched her new business Working@It.

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