Psychology of Selling – 6 Steps to Selling with CONFIDENCE – Episode 2
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Psychology of Selling – 6 Steps to Selling with CONFIDENCE – Episode 2
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In this second episode of the Psychology of Selling Quick Tip series, Sally Sparks-Cousins explores the power of reciprocity in building strong client relationships. Selling is helping, and when you offer genuine value upfront—whether through free resources, helpful advice, personalized insights, or exclusive industry knowledge—you create trust and goodwill that naturally leads to sales. Sally breaks down how to give without strings attached, stay consistent in showing up, avoid pushy tactics, and follow up with care so your audience feels supported, not pressured. By applying reciprocity, you’ll build deeper connections, inspire loyalty, and feel more confident asking for the sale—without ever coming across as salesy or sleazy.
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