The episode discusses the complexities of personal and company branding for clinic owners, highlighting the advantages and challenges of each approach. It emphasizes the importance of building trust and making informed decisions based on long-term goals.

Episode webpage: https://propelyourcompany.com/personal-branding-vs-company-branding/

Here's what we're going over:

• Comparing personal branding to company branding
• Understanding when to utilize personal branding
• Analyzing the challenges of a personal branding approach
• Evaluating the advantages of company branding
• Tips for blending both branding strategies effectively
• Emphasizing the importance of consistent online presence
• Recommending resources for clinic owners seeking branding guidance

Episode webpage: https://propelyourcompany.com/personal-branding-vs-company-branding/

Send in your questions. ❤ We'd love to hear from you!

NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.

>> Save your spot 🎉

In this 1-Hour SEO Planning Session, you’ll learn what it takes to thrive online and convert online traffic into foot traffic.

Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy!

🎉 NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients without spending a dime on ads

https://propelyourcompany.com/learn

📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.

https://propelyourcompany.com/

Let's Stay Connected:

• Website - https://propelyourcompany.com/
• Free SEO Training 🎉 - https://propelyourcompany.com/learn
• Instagram
• Facebook
• YouTube

Learn how to improve your clinic’s local SEO and rank in nearby cities. Discover proven strategies to expand your reach, attract more patients, and grow your visibility beyond your location.

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Let’s say your clinic is based in one city, but many of your patients are willing to drive 20 or even 30 miles to see you. They know it’s worth traveling for high-quality care. The challenge is that when those same people search online, they often aren’t typing in your city’s name. They’re looking for services closer to where they live or work.

So how can your clinic show up in those searches and attract new patients from surrounding cities or suburbs?

That’s what we’re exploring today: how to expand your local SEO reach the right way. We’ll cover how Google determines local relevance, the strategies that actually help you appear in nearby city searches, and what to avoid so you don’t hurt your visibility.

By the end, you’ll have a clear roadmap for building a stronger local presence that helps patients in your wider area discover your clinic and book appointments with confidence.

Episode webpages, blog, & show notes: https://propelyourcompany.com/rank-in-nearby-cities-local-seo-for-clinics/

Send in your questions. ❤ We'd love to hear from you!

NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.

>> Save your spot 🎉

In this 1-Hour SEO Planning Session, you’ll learn what it takes to thrive online and convert online traffic into foot traffic.

Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy!

🎉 NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients without spending a dime on ads

https://propelyourcompany.com/learn

📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.

https://propelyourcompany.com/

Let's Stay Connected:

• Website - https://propelyourcompany.com/
• Free SEO Training 🎉 - https://propelyourcompany.com/learn
• Instagram
• Facebook
• YouTube

AI-powered searches are changing how patients find (and choose) healthcare providers — and if your clinic isn’t showing up in those results, you’re already losing patients to your competitors.

In this episode, you’ll discover:

• How AI tools like ChatGPT, Perplexity, and Google’s AI-driven results recommend local providers
• The top signals AI looks for when deciding who makes the list
• Simple actions you can take to ensure your clinic is part of the conversation — not left out of it

Whether you run a chiropractic office, physical therapy clinic, med spa, or any other healthcare practice, this is your roadmap to getting found in AI-powered searches, Google Search, and Google Maps.

Don’t wait for your competitors to take the lead. Learn how to show up where patients are searching today.

Episode webpage, blog, and show notes: https://propelyourcompany.com/ai-powered-searches/

Send in your questions. ❤ We'd love to hear from you!

NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.

>> Save your spot 🎉

In this 1-Hour SEO Planning Session, you’ll learn what it takes to thrive online and convert online traffic into foot traffic.

Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy!

🎉 NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients without spending a dime on ads

https://propelyourcompany.com/learn

📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.

https://propelyourcompany.com/

Let's Stay Connected:

• Website - https://propelyourcompany.com/
• Free SEO Training 🎉 - https://propelyourcompany.com/learn
• Instagram
• Facebook
• YouTube

When it comes to getting your clinic found online, one question always comes up: “How do I improve my website rankings on Google?”

Whether you’re a chiropractor, acupuncturist, physical therapist, or wellness practitioner, your potential patients are searching for your services right now. The key is making sure your website actually shows up when they do.

That’s where SEO — search engine optimization — comes in.

And today, SEO looks a little different than it used to. With AI-powered search tools like Google’s AI Overviews, ChatGPT, and xAI’s Grok now summarizing results directly in search, visibility means more than just ranking #1. It’s about making sure your clinic is included in those intelligent, conversational answers that patients trust.

Let’s explore how to do that.

🎇Episode webpage, blog & show notes: https://propelyourcompany.com/seo-101-improve-your-clinic-rankings/

Send in your questions. ❤ We'd love to hear from you!

NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.

>> Save your spot 🎉

In this 1-Hour SEO Planning Session, you’ll learn what it takes to thrive online and convert online traffic into foot traffic.

Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy!

🎉 NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients without spending a dime on ads

https://propelyourcompany.com/learn

📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.

https://propelyourcompany.com/

Let's Stay Connected:

• Website - https://propelyourcompany.com/
• Free SEO Training 🎉 - https://propelyourcompany.com/learn
• Instagram
• Facebook
• YouTube

If your clinic’s website isn’t using video yet, you’re missing one of the biggest opportunities to boost your visibility and connect with patients.

In this episode, we break down how to strategically use video to improve your website’s SEO and patient experience. You’ll learn:

• How video content helps your website rank higher in Google search results
• 10 smart ways to use videos on your website to attract and convert more patients
• The difference between short-form and long-form videos—and when to use each
• Common video mistakes clinic owners make (and how to avoid them)

Whether you’re a chiropractor, physical therapist, acupuncturist, or clinic owner in another specialty, this episode will give you the inspiration and practical steps to make video work for your website and your business.

If you’re ready to turn video into one of your most powerful SEO tools, this episode is for you.

Episode webpage, blog post, and show notes: https://propelyourcompany.com/video-for-clinic-website/

Send in your questions. ❤ We'd love to hear from you!

NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.

>> Save your spot 🎉

In this 1-Hour SEO Planning Session, you’ll learn what it takes to thrive online and convert online traffic into foot traffic.

Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy!

🎉 NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients without spending a dime on ads

https://propelyourcompany.com/learn

📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.

https://propelyourcompany.com/

Let's Stay Connected:

• Website - https://propelyourcompany.com/
• Free SEO Training 🎉 - https://propelyourcompany.com/learn
• Instagram
• Facebook
• YouTube

Most clinic owners think optimizing their Google Maps presence ends after setting up their Google Business Profile, adding hours, and uploading a few photos. But if you stop there, you’re missing one of the biggest ranking opportunities on Google Maps.

In this episode of The Clinic Marketing Podcast, you’ll learn advanced tactics to boost your visibility and credibility through user-generated content—reviews, photos, Q&A, and posts from your patients.

Discover how to:

• Turn your Google reviews into an ongoing growth engine
• Use the Q&A section to build trust and improve SEO
• Encourage authentic, high-quality patient photos that attract new visitors
• Leverage user-generated Google Posts to increase engagement and local visibility

You’ll also get a framework for building a sustainable system that keeps your profile active and your clinic at the top of local search results.

If you want to dominate Google Maps and stand out from competitors, this episode will show you exactly how to get your audience involved in the process.

Episode Webpage, blog, & show notes: https://propelyourcompany.com/google-maps-user-generated-content/

Send in your questions. ❤ We'd love to hear from you!

NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.

>> Save your spot 🎉

In this 1-Hour SEO Planning Session, you’ll learn what it takes to thrive online and convert online traffic into foot traffic.

Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy!

🎉 NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients without spending a dime on ads

https://propelyourcompany.com/learn

📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.

https://propelyourcompany.com/

Let's Stay Connected:

• Website - https://propelyourcompany.com/
• Free SEO Training 🎉 - https://propelyourcompany.com/learn
• Instagram
• Facebook
• YouTube

Ever wondered why other healthcare providers consistently appear at the top of search results while your clinic struggles to gain visibility? The answer lies in strategic competitor analysis—a powerful yet often overlooked aspect of local SEO.

In this episode, we’ll break down exactly how to identify your real competitors, what to look for when analyzing their online presence, and how to use that information to improve your own SEO strategy.

And stick around to the end, because I’ll be giving you three actionable steps you can implement today to gain a competitive edge.

Webpage Episode: https://propelyourcompany.com/how-to-spy-on-your-competitors-seo-plan/

Send in your questions. ❤ We'd love to hear from you!

NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.

>> Save your spot 🎉>> https://propelyourcompany.com/learn

In this 1-Hour SEO Planning Session, you’ll learn what it takes to thrive online and convert online traffic into foot traffic.

Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy!

🎉 NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients without spending a dime on ads

📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.

Send in your questions. ❤ We'd love to hear from you!

NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.

>> Save your spot 🎉

In this 1-Hour SEO Planning Session, you’ll learn what it takes to thrive online and convert online traffic into foot traffic.

Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy!

🎉 NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients without spending a dime on ads

https://propelyourcompany.com/learn

📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.

https://propelyourcompany.com/

Let's Stay Connected:

• Website - https://propelyourcompany.com/
• Free SEO Training 🎉 - https://propelyourcompany.com/learn
• Instagram
• Facebook
• YouTube

Is your SEO plan really working—or are you just hoping it is? This episode breaks down the 10 biggest red flags that your SEO strategy might be missing the mark and exactly what to do about each one.

You’ll discover how to identify issues like stagnant traffic, low conversions, outdated content, and missing local visibility—plus simple ways to fix them. From optimizing your Google Business Profile to improving your keyword targeting and refreshing old pages, you’ll get a clear action plan to attract more qualified patient leads and rank higher in search.

If your website isn’t driving new appointments or your SEO results feel stuck, this episode will help you pinpoint what’s broken and how to get back on track.

Send in your questions. ❤ We'd love to hear from you!

NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.

>> Save your spot 🎉

In this 1-Hour SEO Planning Session, you’ll learn what it takes to thrive online and convert online traffic into foot traffic.

Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy!

🎉 NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients without spending a dime on ads

https://propelyourcompany.com/learn

📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.

https://propelyourcompany.com/

Let's Stay Connected:

• Website - https://propelyourcompany.com/
• Free SEO Training 🎉 - https://propelyourcompany.com/learn
• Instagram
• Facebook
• YouTube