If you are anything like my clients in LABS, you may be wondering, how do I plan for the future when the world feels upside down? More importantly, what should I be focusing on next?

Today, I'm sharing a short clip from one of our recent coaching calls inside of our LABS Community. LABS is the space where product-based business owners come together to get clarity, build connections, and practical strategies that they can put to work right away.

The clip you're hearing today is from one of our recent coaching calls. We're checking in on the state of the economy and talking about what matters most for product brands in this final stretch of the year.

Things like:

• Keeping your best customers coming back

• How to build stronger relationships with both wholesale and direct-to-consumer buyers

• Making smarter choices about diversifying your revenue

In these monthly calls in LABS, members get to ask their specific questions. Whether it's me or one of our coaches or the guest experts that we bring in, they're getting direct feedback on what they need in real time.

It's an interactive, supportive speaker space that keeps people moving forward in their business. If you like what you hear today, definitely check LABS out!

Today’s episode is brought to you by our Proof to Product LABS coaching program. This is a coaching program specifically built for product-based business owners, with members from across industries and across the globe. We have member-only events inside of LABS, so request your invitation to join below!

REQUEST YOUR INVITATION

You can view full show notes and more at http://prooftoproduct.com/413

Quick Links:

Free Wholesale Audio Series

Free Resources Library

Free Email Marketing for Product Makers

PTP LABS

Paper Camp

I am recording this episode the same week that we are running week three of Paper Camp, which is our marketing week.

Marketing week is where we talk to buyers about their buying preferences, how they like to be pitched, how much follow-up is too much, etc.

I often see a lot of our students, and even non-students, struggling with this concept of “I'm putting myself out there and I'm not hearing anything back.”

Today on the podcast, I wanted to tackle a pretty big misconception that I hear all the time in the wholesale world and one I'm hearing this week too in Paper Camp.

“I've been pitching to stores but they're not replying? Maybe my pitch just isn't good enough.”

Here's the truth.

Most of the time, your pitch isn't the problem.

The real issue is your wholesale foundations.

Things like:

• Product readiness

• Pricing

• Terms and conditions

Those things might not be in alignment with what buyers are expecting to see.

Too often, I see brands jumping straight into pitching their products to stores before they've got the back end of their business properly set up for wholesale.

That is what is getting in the way of retailers saying yes.

In this episode, I want to walk you through some of the common red flags that I see when I'm reviewing product-based business owners catalogs and things like that.

I'll also share what makes pitches stand out in a crowded inbox. If you have been second-guessing your wholesale pitch, then this episode is definitely for you.

Let's dig into what is really holding you back and how to fix it.

Today’s episode is brought to you by our Proof to Product resource library. It’s where you can get your hands on our free resources to help you start, streamline and scale your business in your own way and at your own pace.

GET FREE ACCESS

You can view full show notes and more at http://prooftoproduct.com/412

Quick Links:

Free Wholesale Audio Series

Free Resources Library

Free Email Marketing for Product Makers

PTP LABS

Paper Camp

Do you struggle with the idea of selling your products?

I am hearing from a lot of creative entrepreneurs who are telling me that they feel uncomfortable with in-person sales. They're worried about how they'll be perceived. They don't want to be seen as pushy or overbearing by their customers.

I'm hearing this with online sales too, but it's particularly heightened right now with in-person sales because we have a lot of people who have been doing summer craft shows and also in-person trade shows on the wholesale side of things.

I wanted to bring today's guest on to talk about sales in person and how you can push through some of these feelings of discomfort and show people what you've got and why they need to buy it.

Today's guest is Karen Sawyer-Meehan, Pier Six Press, which is a stationery and gift brand known for its bold design, vibrant colors, and high-quality craftsmanship. Now, Karen is one of my Advisory Board members. Advisory Board is my private mastermind, and this is a topic that she and I were chatting about privately on our Voxer chat, which is where folks talk to me one-on-one.

We were talking about how this would make a great podcast episode and how Karen had a lot of great insights to share with you all.

During this episode, Karen shares her journey from art school and retail sales, building a brand that stands out, to embracing empathy, bold colors, and authenticity, and the handmade artistry behind her brand.

She shares her real, honest take on ethical selling, why genuine connections matter more than ever in retail, and how learning to trust your own unique artistic voice, and how that has transformed both her business and her confidence.

If you have been struggling with feeling salesy, finding your creative style, or wondering how to connect your values with the products that you're selling, this episode is for you.

Today’s episode is brought to you by our Proof to Product resource library. It’s where you can get your hands on our free resources to help you start, streamline and scale your business in your own way and at your own pace.

GET FREE ACCESS

You can view full show notes and more at http://prooftoproduct.com/411

Quick Links:

Free Wholesale Audio Series

Free Resources Library

Free Email Marketing for Product Makers

PTP LABS

Paper Camp