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Struggling with entrepreneur burnout? In this powerful conversation, trauma therapist Shulamit Ber Levtov shares game-changing mental health strategies specifically designed for business owners. Discover why traditional self-care advice falls short, how to implement 30-second regulation techniques during business crises, and why acknowledging difficult emotions actually creates resilience. Learn practical approaches to maintain your wellbeing while navigating the entrepreneurial rollercoaster without succumbing to toxic hustle culture. Perfect for women business owners feeling isolated, overwhelmed, or questioning their capabilities. This episode reframes entrepreneur mental health as an essential business strategy rather than a luxury—empowering you to build both a sustainable business and a fulfilling life.

Connect with Me:

• Instagram: @racheal.cook
• TikTok: @rachealcookmba
• LinkedIn: @rachealcook
• YouTube: @the_ceo_collective
• Website: The CEO Collective

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I'm revealing why your once-reliable business systems may be failing in today's economy. In this episode, I'll guide you through revitalizing your client growth engine by strategically analyzing your attract, engage, nurture, and invite systems. You'll learn to identify where your best clients actually come from, eliminate friction points in your sales process, and build sustainable relationships instead of chasing marketing trends. Take control of your business growth with my proven, relationship-focused strategies that bring consistent results.

Connect with Me:

• Instagram: @racheal.cook
• TikTok: @rachealcookmba
• LinkedIn: @rachealcook
• YouTube: @the_ceo_collective
• Website: The CEO Collective

Subscribe & Review:

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts!

🎤 Thanks for listening! I'll see you next week!

Send us a text

Decision-making during uncertain times can make or break your business. When stress levels rise, our natural decision-making abilities become compromised, pushing us into either reactive choices or complete avoidance—both potentially devastating for long-term success.

The entrepreneurs who navigate turbulent periods most effectively aren't those making the quickest decisions, but those making thoughtful, aligned ones. This episode walks you through creating your own decision-making framework based on the 90-Day CEO Operating System, providing a structured approach to evaluate opportunities and challenges without falling prey to panic-driven reactions.

Your decision-making matrix should start with your vision—what's your core business model, who do you serve, and what impact do you want to create? Even when you can't see years ahead, clarity about your 12-month goals provides essential context. From there, every potential decision should be filtered through alignment questions: Does this fit your existing offers? Does it serve your current clients' evolving needs? Does it leverage your established marketing and sales systems rather than forcing you to build entirely new ones?

During economic uncertainty, clients naturally seek safety and security. Smart entrepreneurs anticipate these shifts by creating risk-reversal options—perhaps offering satisfaction guarantees, bite-sized entry offers, or more flexible payment terms. But these adaptations must still align with your core strengths, brand identity, and team capacity.

Perhaps most vital is filtering decisions through your values. If "life before business" matters to you, will a potential change respect that boundary? Will it move you closer to your personal definition of success, not just financial targets? By creating and consistently using a comprehensive decision matrix, you'll navigate even the most challenging times with greater confidence and clarity.

What decision has been weighing on your mind lately? Try applying this framework and share what insights emerge. Your thoughtful decision-making now will position your business for sustainable success regardless of external circumstances.

Connect with Me:

• Instagram: @racheal.cook
• TikTok: @rachealcookmba
• LinkedIn: @rachealcook
• YouTube: @the_ceo_collective
• Website: The CEO Collective

Subscribe & Review:

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts!

🎤 Thanks for listening! I'll see you next week!