Promo Stacking: The Book Marketing Strategy You Didn’t Know You Needed

In this episode, we’re pulling back the curtain on one of the most powerful, underutilized marketing strategies for authors: promo stacking.

Recorded live at a writing retreat by Wandering Creative Life, Rebecca shares how authors can combine strategic promotions to boost visibility, increase sales, and—most importantly—own their audience instead of relying on rented platforms like Amazon or social media.

Whether you're launching a new book or reigniting interest in your backlist, this session is packed with actionable gems that will help you take control of your marketing and create sustainable momentum.

🔑 Key Takeaways:

• What promo stacking really is—and why it works like marketing rocket fuel.
  
• How to choose a focus date and build a marketing timeline around it.
  
• Why freebies and lead magnets (especially in your back matter!) are essential to grow your email list.
  
• Smart ways to combine social media, email, ads, and partnerships for maximum impact.
  
• How to make Amazon’s algorithm work for you—even if you're not spending a ton.
  
• Ideas for bonus content and direct offers to keep readers coming back to you.
  
• The value of collaboration with other authors, podcasts, and reader networks.

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✨ Want to go deeper? Check out the free worksheets, promo calendar, and planning templates mentioned in the episode

🎁 And don’t forget—you can join the Authors’ Allies RoundTable for a free month to get support and live feedback on your marketing! Authors’ Allies RoundTable and the blog we did on AI can be found on our website.

Ebook: Did you download your copy of 10 Steps to Your Ultimate Book Marketing Plan ebook yet? You can get that ⁠HERE.⁠

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