Programmatic Digest Podcast Por Helene Parker and Co-host: Manuela Cortes arte de portada

Programmatic Digest

Programmatic Digest

De: Helene Parker and Co-host: Manuela Cortes
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The Programmatic Digest is a 20-30 minutes weekly podcast where we discuss with fellow industry expert programmatic and digital media news. Our mission on this podcast is to share knowledge, highlight Diversity & Inclusion in AdTech, and educate ourselves as we build this community of programmatic and digital ninjas. Would you like to learn more about programmatic? Check our Reach and Frequency™️ Course - https://www.heleneparker.com/course/ We offer customized training programs to you and your team - https://www.heleneparker.com/workshop/Helene Parker Consulting LLC 2019-2025 Economía Exito Profesional Marketing Marketing y Ventas
Episodios
  • 194. Resilience in Ad Tech: What Agency Life Teaches Every Programmatic Trader

    194. Resilience in Ad Tech: What Agency Life Teaches Every Programmatic Trader
    Mar 18 2026
    Sign up to our FREE workshop on March 31st: Optimization with AI for Programmatic Traders Site Lists + Geo Insights (DMA) — from Pivot Tables to Prompts In this episode of Programmatic Digest, Hélène Parker sits down with Assetou Kone, programmatic expert and consultant, for a real conversation about resilience in programmatic advertising and agency life. Assetou shares her journey into ad tech, from studying political science and mass communication to discovering programmatic during a digital marketing bootcamp. What started as a curiosity about digital media quickly became a career built on solving complex marketing problems across multiple verticals, including political campaigns, retail, e-commerce, banking, and pharmaceutical brands. The conversation dives into the softer skills that often determine long-term success in programmatic, including active listening, observation, and understanding the internal structure of the organisations you work within. Assetou explains why knowing how a company operates and who influences decisions can dramatically improve how traders execute campaigns and support client goals. Hélène and Assetou also unpack the reality of agency work, including burnout, under-resourced teams, and the pressure traders face when managing dozens of campaigns at once. They discuss why deep work is essential for campaign optimisation, insights, and meaningful reporting, and why many agencies underestimate the time required to generate true strategic value from programmatic data. The episode also explores what resilience actually looks like for traders and buyers, from documenting your work and protecting yourself with clear communication to learning from campaign mistakes and using those lessons to grow stronger in the role. They close the conversation with thoughts on the future of AI in programmatic, highlighting how automation could relieve traders of repetitive tasks while allowing them to focus on insights, strategy, and deeper analysis. 🧠 About Us: We help historically excluded individuals break into programmatic media buying and land jobs they love. Through our Reach and Frequency® program, coaching, and community, we make learning programmatic clear, practical, and welcoming. Our mission is simple: DSP access and education should be for everyone, not just a few. That's why we teach new talent and support independent agencies and brands through my work at Infillion (MediaMath), helping more people access the MediaMath DSP. Join once, stay learning forever. Past workshops, paid gems, and every new recording + resource added as we go. This library isn't a one-time thing, it's the full vault plus all future trainings, recordings, and guides.Access it here: https://heleneparker/com/library ⏱ Timestamps: • [00:00] – Welcome and introduction to Assetou Kone • [04:20] – From political science to programmatic advertising • [09:15] – Why programmatic stood out during digital marketing training • [14:40] – The soft skills every trader needs: observation and active listening • [20:30] – Understanding organisational structure and client vision • [27:10] – Agency realities: burnout, campaign overload, and team structure • [35:20] – Deep work in programmatic: optimisation, insights, and reporting • [42:00] – Learning from mistakes and building trader resilience • [49:15] – Documentation, communication, and protecting your work • [54:30] – The future of AI in programmatic workflows SIGN UP TO OUR FREE WORKSHOP HERE: https://www.heleneparker.com/liveworkshop/ 👤 Meet Our Guest: Assetou Kone – Programmatic Marketing Specialist and Consultant Assetou Kone is a programmatic marketing expert with experience across multiple industries, including political campaigns, retail, finance, pharmaceuticals, and e-commerce. Her work focuses on campaign optimisation, data-driven insights, and helping brands deliver the right message to the right audience through programmatic media. 📎 Connect on LinkedIn: https://www.linkedin.com/in/assetou-kone 💻 Meet The Team: Hélène Parker – Chief Programmatic Coach 🌐 heleneparker.com🔗 LinkedIn: https://www.linkedin.com/in/helene-parker/ Manuela Cortes – Co-Host, Programmatic Digest en Español 🔗 LinkedIn: https://www.linkedin.com/in/manuela-cortes-/ 🎓 Learn Programmatic: For Individual Buyers: https://heleneparker.com/library Subscribe to the Newsletter: https://heleneparker.com/newsletter Be the first to find out free programmatic training workshop: https://www.heleneparker.com/waitlist/ 📲 Follow Us: 🔗 LinkedIn: https://www.linkedin.com/company/programmatic-digest-podcast ▶️ YouTube: https://www.youtube.com/@programmaticdigest
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    34 m
  • 193. Community, Confidence, and Career Growth in Programmatic, With Tiffany Wade

    193. Community, Confidence, and Career Growth in Programmatic, With Tiffany Wade
    Feb 25 2026

    In this episode of Programmatic Digest, Hélène sits down with Tiffany Wade, Media Director at Hunter Blue, for a grounded conversation on community building, mentorship, and leadership as a woman in programmatic and ad tech.


    Tiffany shares her path into media, from a psychology background and early career pivots to finding her footing through curiosity, asking better questions, and building relationships that opened doors. They talk about what it feels like to be "the only one" in the room, how to stay brave while navigating discomfort, and why finding your community matters, even if you have to build it or move toward it.


    The conversation also breaks down what mentorship really is, how to approach mentors with clarity, and why mentorship is a two-way exchange. Tiffany explains her servant-leadership approach to mentoring, how she helps mentees get self-aware about their goals, and why networks, resources, and honest feedback can accelerate growth.


    They close with encouragement for anyone feeling drained by work and life pressures, and Tiffany's reminder to protect your peace by understanding what actually replenishes you, not what self-care is "supposed" to look like.



    🧠 About Us:


    We help historically excluded individuals break into programmatic media buying and land jobs they love. Through our Reach and Frequency® program, coaching, and community, we make learning programmatic clear, practical, and welcoming.


    Our mission is simple: DSP access and education should be for everyone, not just a few. That's why we teach new talent and support independent agencies and brands through my work at Infillion (MediaMath), helping more people access the MediaMath DSP.


    Join once, stay learning forever. Past workshops, paid gems, and every new recording + resource added as we go. This library isn't a one-time thing, it's the full vault plus all future trainings, recordings, and guides.


    Access it here: https://heleneparker/com/library

    ⏱ Timestamps:
    • [00:00] – Welcome and why Tiffany's story matters right now
    • [04:30] – From "future lawyer" to psychology to media
    • [10:45] – Breaking into marketing, early career fear, and learning on the job
    • [16:20] – Curiosity + intention: the career growth combo
    • [22:10] – Being the only one in the room, and choosing bravery
    • [28:40] – Mentorship that changes careers, how it starts and how it grows
    • [36:10] – Paying it forward: mentoring 35+ professionals, what she learned back
    • [43:50] – What makes a good mentor, and how to pick one for your goals
    • [50:30] – Communities to join: NAMIC, She Runs It, and more
    • [57:40] – Protecting your peace, staying grounded, and remembering your why

    👤 Meet Our Guest:
    Tiffany Wade – Media Director at Hunter Blue
    📎 Connect on LinkedIn: https://www.linkedin.com/in/tiffany-wade/

    💻 Meet The Team:

    Hélène Parker – Chief Programmatic Coach
    🌐 heleneparker.com
    🔗 LinkedIn: https://www.linkedin.com/in/helene-parker/

    Manuela Cortes – Co-Host, Programmatic Digest en Español
    🔗 LinkedIn: https://www.linkedin.com/in/manuela-cortes-/

    🎓 Learn Programmatic:
    For Individual Buyers: https://heleneparker.com/library
    Subscribe to the Newsletter: https://heleneparker.com/newsletter
    Be the first to find out free programmatic training workshop: https://www.heleneparker.com/waitlist/

    📲 Follow Us:
    🔗 LinkedIn: https://www.linkedin.com/company/programmatic-digest-podcast
    ▶️ YouTube: https://www.youtube.com/@programmaticdigest

    #ProgrammaticAdvertising
    #AdTechCareers
    #Mentorship
    #WomenInAdTech
    #Leadership
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    37 m
  • CTR vs Conversions Real Performance Examples

    CTR vs Conversions Real Performance Examples
    Feb 25 2026

    Our Let's Talk Curation series was created in partnership with GDB, our curated data partner, to help demystify curated audiences, what they are, how they work, and when and why you should consider using them.

    Check out this lesson on CTR vs Conversions real performance examples.

    #ProgrammaticAdvertising #Curation #AdTechEducation #MediaBuying #ProgrammaticTips

    About our Partner: https://f.mtr.cool/ulwuqldzqt

    GDB is a curated audience data partner focused on combining quality inventory and audience signals to support smarter testing and cleaner measurement in programmatic campaigns.
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    8 m
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