Professor Game Podcast Podcast Por Rob Alvarez arte de portada

Professor Game Podcast

Professor Game Podcast

De: Rob Alvarez
Escúchala gratis

#1 Gamification Podcast | Insights and Real-World Strategies to Boost Engagement, Loyalty & Retention. Professor Game helps innovators, product leaders, and educators use gamification and game thinking to create engagement that lasts. 🎙️ Hosted by Rob Alvarez — TEDx Speaker, consultant, and host of the #1 Gamification Podcast — each week brings you practical insights, case studies, and frameworks from 400+ global experts and proven real-world examples. Expect interviews with top practitioners in gamification, game design, and behavioral strategy, plus solo episodes where Rob breaks down practical frameworks you can apply in your team, classroom, or product. Join the movement to make engagement, motivation, and loyalty truly meaningful — with stories and strategies that transform the way people learn, work, and play. 💡 Listen. Learn. Apply Play to Your Strategy.professorgame.com © 2025 Desarrollo Personal Economía Gestión Gestión y Liderazgo Éxito Personal
Episodios
  • Why is EVERYONE Failing At Gamification? (WHAT'S REALLY GOING ON?) | Episode 439

    Why is EVERYONE Failing At Gamification? (WHAT'S REALLY GOING ON?) | Episode 439
    Apr 6 2026

    Master the science of motivation and see how top experts do it right. Get the free 9-day "Core Drives in the Wild" email sequence here: professorgame.com/WildCD

    We break down three massive gamification disasters from 3 huge companies to reveal exactly what happens when we ignore behavioral science. We explain how well-intentioned features like leaderboards and point systems can accidentally create toxic work environments or destroy thriving communities. By applying the Octalysis framework, we highlight the dangers of relying too heavily on Black Hat motivation and extrinsic rewards without balancing them correctly. You will learn how to design systems that drive genuine engagement rather than building expensive burnout traps.

    Rob Alvarez is Head of Engagement Strategy, Europe at The Octalysis Group (TOG), a leading gamification and behavioral design consultancy. A globally recognized gamification strategist and TEDx speaker, he founded and hosts Professor Game, the #1 gamification podcast, and has interviewed hundreds of global experts. He designs evidence-based engagement systems that drive motivation, loyalty, and results, and teaches LEGO® SERIOUS PLAY® and gamification at top institutions including IE Business School, EFMD, and EBS University across Europe, the Americas, and Asia.

    Lets's do stuff together!

    • Core Drives in the Wild: Professor Game Guide
    • Let's chat about your gamification project
    • YouTube
    • LinkedIn
    • Instagram
    • Facebook
    • Start Your Community on Skool for Free
    • Ask a question
    Más Menos
    7 m
  • Joris Beerda tested Human-Focused Design vs Design Thinking (Which actually works?) | Episode 438

    Joris Beerda tested Human-Focused Design vs Design Thinking (Which actually works?) | Episode 438
    Mar 30 2026
    Wondering if Octalysis fits your challenge? Quick intro chat → professorgame.com/chat Most companies rely on traditional design thinking to build their products. That assumption is exactly why their retention rates flatline. In this episode, Rob Alvarez sits down with Joris Beerda, CEO of The Octalysis Group, to unpack the five-step Octalysis design process that drives engagement for Fortune 500 companies like Microsoft and Porsche. They discuss the critical difference between human-centered and human-focused design, the mechanics of building a high-functioning loyalty loop, and how to prioritize features using the "Biggest Bang for the Buck" model. If you want to move beyond simple points and badges to build experiences users genuinely care about, this conversation lays out the exact blueprint. Joris Beerda is the Co-Founder and CEO of The Octalysis Group. As a world-leading expert in Human-Focused Design and Octalysis Gamification, Joris' global career in creating engagement spans across 20 years, 15 countries and 7 languages. He has designed Human-Focused experiences for dozens of Fortune 500s as well as medium-sized companies. Joris is also a well known Keynote Speaker on Gamification in many renowned conferences throughout Europe, Asia, and Australia. Rob Alvarez is Head of Engagement Strategy, Europe at The Octalysis Group (TOG), a leading gamification and behavioral design consultancy. A globally recognized gamification strategist and TEDx speaker, he founded and hosts Professor Game, the #1 gamification podcast, and has interviewed hundreds of global experts. He designs evidence-based engagement systems that drive motivation, loyalty, and results, and teaches LEGO® SERIOUS PLAY® and gamification at top institutions including IE Business School, EFMD, and EBS University across Europe, the Americas, and Asia. Guest Links and Info LinkedIn: Joris BeerdaThe Octalysis GroupThe Octalysis Group Case Studies Links to episode mentions: Proposed guest: Daniel Kahneman or Richard ThalerRecommended book: Why Everyone Else is a Hypocrite by Robert KurzbanFavorite game: Heroes of the Storm Lets's do stuff together! Let's chat about your gamification projectYouTubeLinkedInInstagramFacebookStart Your Community on Skool for FreeAsk a question
    Más Menos
    42 m
  • How To Boost Long-Term Retention! Without Relying on Novelty | Episode 437

    How To Boost Long-Term Retention! Without Relying on Novelty | Episode 437
    Mar 23 2026
    Don't experiment on your own revenue with broken game mechanics. Get our guide "Core Drives in the Wild" to learn how to apply real behavioral science to your product: professorgame.com/WildCD We dismantle the myth that simply adding points, badges, and leaderboards will fix a broken product. We explore why superficial rewards often lead to a 90% failure rate in corporate gamification and cause dangerous spikes followed by massive engagement crashes. By contrasting Google News's failed badge system with Wikipedia's intrinsic motivation model, we highlight the critical shift from transactional features to human-focused behavioral science. You can learn how to balance White Hat techniques like Epic Meaning with Black Hat mechanics like Scarcity to build long-term retention without burning out your user base. Rob Alvarez is Head of Engagement Strategy, Europe at The Octalysis Group (TOG), a leading gamification and behavioral design consultancy. A globally recognized gamification strategist and TEDx speaker, he founded and hosts Professor Game, the #1 gamification podcast, and has interviewed hundreds of global experts. He designs evidence-based engagement systems that drive motivation, loyalty, and results, and teaches LEGO® SERIOUS PLAY® and gamification at top institutions including IE Business School, EFMD, and EBS University across Europe, the Americas, and Asia. Links and resources Google News: https://news.google.com Wikipedia: https://www.wikipedia.org Duolingo: https://www.duolingo.com The Octalysis Group: https://octalysisgroup.com Lets's do stuff together! Core Drives in the Wild: Professor Game Guide Let's chat about your gamification project YouTube LinkedIn Instagram Facebook Start Your Community on Skool for Free Ask a question
    Más Menos
    8 m
Todavía no hay opiniones