Julian Treasure is one of the most-watched TED speakers in the world, but his message is simple: the most important skill for speakers is listening.

In this episode, Julian explains why audiences don’t hear your message “as delivered.” They hear it through filters: culture, mood, expectations, time of day, the speaker before you, and even the acoustics of the room.

We talk about how to “listen to their listening” in real time, how to recover when the energy is off, and how to make your voice land with more impact, without turning into a motivational foghorn.

1. Why speaking and listening form a circle, not a straight line
2. The listening filters that shape how audiences receive your message
3. How to handle the “graveyard slot” and other attention dips
4. What to do when the speaker before you has poisoned the room
5. The “gift” visualisation to instantly improve your on-stage presence
6. Why sound affects physiology, focus, behaviour, and buying decisions
7. Practical advice on mics, acoustics, and why lavaliers can betray you
8. The role of silence and humility in real listening
9. Julian’s Listening Society and his speaking and listening assessments

1. Julian’s Listening Society (free resources and membership) https://www.thelisteningsociety.community/sign_up?request_host=www.thelisteningsociety.community
2. https://www.juliantreasure.com/
3. Julian’s speaking and listening assessments (individual and organisational scorecards) https://juliantreasure.floot.app/

1. 00:00 Intro: Julian Treasure and why listening beats speaking
2. 02:00 Julian’s contrarian stance: listening is the base of the pyramid
3. 04:00 Listening to their listening: the filters audiences use
4. 06:00 Graveyard slots, room mood, and the speaker before you
5. 08:00 How to recover when the audience is off
6. 12:00 The “gift” visualisation for stage presence
7. 16:00 The three intentions: you, the audience, and their intention for themselves

Summary:

Political speechwriter and author Simon Lancaster breaks down how leaders and speakers win minds using rhetoric, metaphor and emotional language. We explore why corporate jargon kills trust, how metaphors shape beliefs, and simple persuasion tools speakers can use without sounding manipulative.

In this episode, you’ll learn:

1. What rhetoric is and why it matters for modern speakers
2. Why emotion often persuades more than logic
3. How metaphor shapes perception, behaviour and belief
4. Why corporate language dehumanises and disengages audiences
5. Practical ways to become “metaphor aware” and communicate more humanly
6. The responsibility leaders have when using persuasive language

Memorable ideas and quotes:

1. “Leadership is an emotional contract.”
2. “Metaphor speaks to the subconscious.”
3. The “company as car” metaphor and why it backfires
4. “Rhetoric is morally neutral. Like a pen, it can be used for good or bad.”

Resources mentioned:

1. Simon Lancaster, Winning Minds
2. Simon Lancaster, The Expert’s Guide to Speechwriting
3. Simon Lancaster, You Are Not Human
4. Book recommendation: The Queen of Bloody Everything by Joanna Nadin

Connect with Simon:

1. Website: BespokeSpeeches.com

CHAPTERS:

00:00 Welcome Back: Why This Classic Episode Still Matters

01:14 Meet Simon Lancaster: 20 Years in Political Speechwriting

02:31 From Songwriting to Speeches: Emotion, Metaphor & Simplicity

04:34 What Is Rhetoric? Ancient Persuasion Tools (Rule of Three & More)

07:43 Why Rhetoric Isn’t Taught (and Why That’s Dangerous)

09:15 Rhetoric in Modern Politics: Boris Johnson, Virtues & Moral Neutrality

11:17 What Makes a Bad Speaker? A Critique of Keir Starmer’s Delivery

13:04 Leadership Is a Feeling: Creating Tribe, Trust & Momentum

15:42 Inside a Speechwriter’s World: Process, Voice-Decoding & Client Sessions

19:04 Winning the Instinctive Mind: Making People Feel Safe (Obama vs Trump)

22:01 Different Styles, Same Impact: Barack vs Michelle + Biden & Harris

24:52 Metaphor as the Ultimate Persuasion Tool

25:42 Why Companies Talk Like Cars (and Why It Dehumanises Staff)

27:04 Switching to Human Metaphors: Family, Journeys & Belonging at Work

27:31 Politics as Metaphor: Brexit ‘Family’ vs ‘Prison’ Frames

28:36 COVID Framing Wars: Enemy vs House-on-Fire Metaphors

29:59 Becoming Metaphor-Aware: Listening, Responsibility & Leadership Language

32:32 Trump, ‘Fight’ Rhetoric & the Double...

The professional speaking world and the personal development industry have been intertwined for decades. That overlap has created energy, inspiration, and transformation. It has also created hype, pseudoscience, and borrowed authority.

In this solo episode, John explores where influence crosses into manipulation, why anecdotes are powerful but weak evidence, and how emotional intensity can lower scrutiny in a room.

This is not an attack on personal development. It is a call for healthier boundaries, intellectual humility, and higher standards.

If you are building a serious speaking business and care about long-term credibility, this episode is for you.

1. Why persuasive speaking is inherently powerful and inherently vulnerable to abuse
2. How pseudoscience and “science-sounding” language spread on stages
3. The role of TEDx in transferring perceived authority
4. Why anecdotes move audiences but do not prove causation
5. How high emotion lowers scepticism
6. The difference between confidence and competence
7. What intellectual humility looks like in a keynote
8. How integrity protects both your reputation and the profession

Certainty sells.

Nuance builds careers.

If you want short-term applause, oversimplify.

If you want long-term authority, raise your standards.

1. Carl Sagan – “Extraordinary claims require extraordinary evidence”
2. Edward de Bono – 'How to Have a Beautiful Mind'
3. Elizabeth Loftus – Research on memory distortion

Is the industry doing enough to distinguish between influence and manipulation?

Where should speakers draw the line?

What responsibility comes with the stage?

Share your thoughts.

CHAPTERS

00:00 Influence With Integrity: Why This Episode Matters

00:50 When Persuasion Meets Emotion: The Stage’s Power (and Risk)

01:13 Pseudoscience on Stage: ‘Quantum’ Claims & Debunked Myths

02:26 Anecdotes, Arousal & Bias: How Audiences Lower Their Guard

03:56 Borrowed Credibility: TED/TEDx, Branding, and Authority Transfer

04:45 The Industry Cost of Hype: Buyers Sceptical, Experts Exit

05:46 Raising the Standard: Stories + Energy, But Check Your Sources

06:48 Humility vs Certainty: Building Trust for the Long Game

07:23 Closing: Question Everything + What’s Next on the Show

Visit https://strategic-speaker.scoreapp.com to take the 2-minute Strategic Speaking Business Audit and find out what's blocking you from getting more bookings, re-bookings, referrals and bigger fees. There's a special surprise gift for everyone who completes the quiz.

Want to get coached for free on the show? Fill in the form

Maria Franzoni is a former speaker bureau owner and author of The Bookability Formula. She shares a blunt, practical view of what makes a speaker bookable in the UK and European markets, and why “being good” is not the same as “getting hired”. This show is unmissable if you're serious about speaking.

1. Why “follow your passion” is often terrible business advice
2. The UK/Europe market reality vs the US speaking market
3. Why relevance to a paying market comes before polishing a keynote
4. What really builds credibility (and what screams “fake”)
5. The networking mistake almost everyone makes
6. Why speakers overrun and how it hurts the event (and other speakers)
7. The real reason top-paid speakers get booked
8. What makes organisers and bureaus reject someone instantly
9. Demo videos: why bad video is worse than no video
10. Whether your full keynote should be public or private
11. Plagiarism in the speaking industry and why it happens
12. Podcast guesting as visibility and as training for concise communication

1. Relevance is the filter. If the market doesn’t care, your passion won’t save you.
2. Proof beats claims. Testimonials, outcomes and case studies do the heavy lifting.
3. Bookability is business. Relationships, follow-up and sales habits matter more than most speakers want to admit.
4. Assets signal quality. A weak demo video can quietly kill deals before you’re even considered.
5. Great speakers are often not the highest paid. The most bookable speakers usually run the best business.

Maria Franzoni

1. LinkedIn: Maria Franzoni
2. Website: mariafranzoni.me
3. Book: The Bookability Formula (Great read)

1. Speaker bureau newsletters and topic forecasts (example: Chartwell)
2. The Dip (Seth Godin), referenced by John in the wider show context
3. Judy Carter (comedy writing advice mentioned), The New Comedy Bible, and see previous guest appearance.

00:00 The bookability...

Why do so many capable speakers never gain momentum or consistent bookings?

In this short solo episode, John Ball breaks down the single biggest block that stops speakers from becoming successful professionals. It is not talent, confidence, or credibility. It is the habit of overthinking and under-acting.

Drawing on years of coaching speakers and working inside the speaking industry, John explains how planning becomes a comfort zone, why “being ready” is often procrastination in disguise, and how real progress only starts when action meets reality. If you want to treat speaking like a business rather than a hobby, this episode will give you a sharp reset.

CHAPTERS

00:00 Introduction and Episode Overview

02:09 The Main Obstacle for Speakers

03:05 The Importance of Taking Action

06:30 Navigating Challenges and Imperfections

11:30 Building a Speaking Business

17:54 Conclusion and Call to Action

Visit https://strategic-speaker.scoreapp.com to take the 2-minute Strategic Speaking Business Audit and find out what's blocking you from getting more bookings, re-bookings, referrals and bigger fees. There's a special surprise gift for everyone who completes the quiz.

Want to get coached for free on the show? Fill in the form https://forms.gle/mo4xYkEiCjqtz9yP6, and if we think your challenge could help others, we'll invite you on.

For speaking enquiries or to connect with me, you can email john@presentinfluence.com or find me on LinkedIn

You can find all our clips, episodes and more on the Present Influence YouTube channel: https://www.youtube.com/@PresentInfluence

Thanks for listening. Rating the show 5* on Spotify helps their algo recommend the show, so please take a moment to follow the show and leave a rating.

Mentioned in this episode:

The Strategic Speaking Business Audit

Take this quick quiz to find out where and why your speaking business is leaking opportunities.

A hot market does not guarantee hot bookings. In this coaching session, John works with tech and emerging-tech speaker Cortney Harding to diagnose the real reasons her calendar is not matching her credibility. They unpack why prestige signals and “busy content” do not automatically create demand, how to position around an expensive problem, and why simplifying outreach beats “post and pray” when you want reliable bookings.

You will also hear a strong warning for speakers who chase whatever topic is trending. It looks strategic until you realise you are rebuilding your positioning every six months and still not becoming the obvious choice.

1. Why high-demand topics can still leave you with a cold inbox
2. The difference between credibility signals and buyer demand
3. How to turn a framework into a clear “we need this” message
4. Why your prospecting should start with a simple response-getting question
5. What to prioritise if you feel permanently stuck in launch mode
6. Why social media is often a nice-to-have, not the main lever for bookings
7. How to reframe sales as relationships so it stops feeling grim

Professional speakers who want more paid bookings, clearer positioning, and a simpler plan that does not rely on going viral.

00:00 Hot market, cold inbox

00:52 Why chasing hot topics is a terrible long-term strategy

01:35 What this coaching session will help you fix

01:57 Cortney’s goal: speaking as real revenue, not “biz dev”

03:05 Fee goals and gig targets

04:05 The “last mile” problem: credibility without a flywheel

05:00 The crowded hot-topic trap and the pivot to differentiation

07:00 The key diagnostic: what expensive problem do you solve?

07:30 Tech last, problem first: Cortney’s framework

09:05 Why this matters: wasted spend, weak ROI, failed projects

10:05 Sharpening the one-sentence positioning

12:55 Why the “how” matters less than the “what” at first

13:20 Content output vs conversion, and the danger of mimicry

14:10 Permanently in launch mode and “throwing Italy at the wall”

16:00 What is actually driving bookings right now?

16:25 Strategic pitching and why it is not converting

17:05 Simplifying outreach to one question that gets responses

18:00 Why conferences rarely pay non-celebrity speakers

19:05 The CRM follow-up game: not one-and-done

21:55 The numbers game and finding a different hunting niche

23:35 Calling people who respond: become a voice, not an email

24:55 Targeting the right company bracket and event reality

26:20 Book orders as a fee lever

27:15 The Power Hour strategy: prospecting over busywork

28:05 Do prestige names matter? Less than you think

29:05 Big idea vs problem solving and what buyers actually purchase

30:20 The Brene Brown example and becoming known for one thing

32:40 Networking and feedback loops to improve the “buzz”

37:05 Social media as a slower, less reliable path to bookings

38:05 The relief of simplification: one hour a day

39:10 Hope is not a business strategy

40:05 Sales is relationships

41:05 Spotify rating, free coaching application, and the audit quiz

42:00 Closing line

Mastering Virtual Presentations: Tips and Techniques

SUMMARY:

Virtual presentations are not going away. Job interviews, client meetings, and hybrid work all mean your first impression is increasingly happening through a webcam. In this episode, Jelmer Smits argues most organisations are still presenting like it’s 2020, stuck in survival mode with poor setups, flat delivery, and zero audience care. The result is not professionalism. It is the awkward middle ground where competence and warmth both collapse.

We unpack a simple charisma lens, competence plus warmth, and why virtual delivery often drains both. Jelmer explains why “Zoom fatigue” is frequently a boredom problem, not a platform problem, and how speakers can create energy and engagement without becoming an over-caffeinated game show host. The key is variation and audience comfort: helping people feel safe, heard, and understood, especially when they are joining from home and juggling distractions.

You will hear practical fixes that go beyond “be more engaging.” Jelmer shares how micro breaks reset attention, why you should ask more questions (including chat prompts, polls, and rhetorical questions), and how to baseline participation early so the session becomes interactive by default. We also talk about slide mistakes, including the difference between presentation slides and handout slides, and why “less slides, more face” usually wins online.

We get into the details most speakers ignore, camera angle, lighting, sound, and background choices, including why messy real backgrounds and glitchy fake ones both damage trust. Jelmer also makes the case for practising with feedback rather than alone, plus the underrated skill that saves you when tech fails: improv. Not “be funny” improv, but the ability to shift attention, buy time, and keep the session moving when something breaks.

Finally, Jelmer shares what he is building next, including a potential world championship for online presenting and a practice-based learning platform designed to give speakers real rehearsal time, not passive “course consumption.”

Links mentioned: Jelmer’s work at completepresenter.com, his LinkedIn and his offer of a virtual presenting cheat sheet for listeners and workbook. If you can't open the links, just message me (details below)

CHAPTERS:

00:00 The Evolution of Virtual Presentations

01:15 Engagement Strategies for Online Meetings

03:39 The Importance of First Impressions

06:31 Creating a Fun and Engaging Environment

09:08 Recognising Audience Comfort and Engagement

11:44 Practical Tips for Effective Online Presentations

14:46 The Role of Interaction in Presentations

17:22 Avoiding Common Presentation Pitfalls

20:18 The Impact of Visuals and Backgrounds

23:58 The Impact of Virtual Backgrounds

26:53 Engaging Your Audience in Webinars

29:17 The Importance of Energy in Presentations

34:37 The Role of Practice and Improvisation

42:03 Innovations in Online Public Speaking

48:16 Closing thoughts

Are you a speaker who's having some challenges in your business? Get coached for free on the show: https://forms.gle/vkEcZJSqfFPnENNN7

Visit

Most leaders avoid conflict. Not because they are weak, but because they want to be liked, respected and seen as reasonable.

In this episode of The Professional Speaking Show, John Ball and leadership expert Julie Holunga unpack how conflict aversion quietly erodes authority, credibility and influence — especially for leaders and professional speakers who rely on trust and presence to lead.

Julie introduces the idea of “lazy leadership” and explains why avoiding hard conversations feels easier in the moment, but costs leaders status, clarity and effectiveness over time. The conversation explores how language, tone and timing shape authority, and how leaders can address tension without becoming aggressive, performative or fake.

This episode is for leaders and professional speakers who want to lead with clarity, credibility and confidence — not just keep the peace.

Find out more about Julie's work at JulieHolunga.com or connect with her on LinkedIn

CHAPTERS

00:00 Lazy Leadership: A New Perspective

02:24 Empowering Women in Conflict Resolution

05:28 The Importance of Language and Tone

08:02 Navigating Male-Dominated Environments

10:48 Constructive Conflict: A Path Forward

13:43 The Spectrum of Conflict Engagement

16:19 Authenticity in Communication

19:07 The Three C's of Conflict Competence

21:54 Building Trust Through Effective Communication

24:48 Practical Applications in Everyday Life

42:11 Closing Thoughts

Key Takeaways

Credibility in leadership is crucial for effective communication.

Lazy leadership occurs when leaders avoid difficult conversations.

Effort and preparation are necessary for addressing conflict.

Language and tone significantly impact conflict resolution.

Women often face challenges in asserting themselves in male-dominated environments.

Constructive conflict can lead to better outcomes and relationships.

Clarity, choice, and communication are key components of conflict competence.

The Titanium Rule emphasises speaking to others as they need to be spoken to.

Authenticity in communication fosters trust and collaboration.

Being deliberate in our interactions can lead to more positive outcomes.

Visit presentinfluence.com/quiz to take the Speaker Radiance Quiz and discover your Charisma Quotient.

For speaking enquiries or to connect with me, you can email john@presentinfluence.com or find me on LinkedIn

You can find all our clips, episodes and more on the Present Influence YouTube channel: https://www.youtube.com/@PresentInfluence

Thanks for listening, and please give the show a 5* review if you enjoyed it.

Mentioned in this episode:

The Strategic Speaking Business Audit

Take this quick quiz to find out where and why your speaking business is leaking opportunities.