Jon Davids, acclaimed for his book "Marketing Superpowers: Build a Brand So Good That Your Marketing Feels Like Magic," is the driving force behind Influicity. Having stood at the helm as Founder and CEO for over a decade, he has expertly guided hundreds of brands in fostering vibrant digital communities. Today, Jon will generously afford insight into the key pillars of developing a digital community for your new product venture to inform modern inventors, startups, and small manufacturers. He will share when is the best time to begin community-building efforts and effective strategies for generating momentum even before your product's official launch.

Click this link for This Episode's Full Info Page: https://www.makodesign.com/podcast/228-how-to-build-a-digital-community-before-launching-your-invention/

Key Takeaways in This Episode:

• What aspect of your product do you believe in? Is it the solution it offers or the way it improves your life? You need to establish Faith in this with your customers.

• Action is the next step after Faith. Use what you believe and the experts who support this belief to establish trust when promoting your product.

• You don't need to become a content creator. Create content in the form that you are best suited for.

• Authenticity is the most important thing, and it’s very easy to do as an inventor.

• Consistency in your messaging is important! Keep repeating the message over and over.

• Show customers where the payoff is from following your single belief.

• If you don’t have anything to sell just yet, then encourage consumers to follow along your journey through a blog, newsletter or social media channel.

• Become an undeniable authority in your specific space.

• Celebrities don’t just sell products because they are famous, they are successful with their hardware products because they build loyal communities.

MAKO Design + Invent: www.makodesign.com

Kevin Mako: https://www.linkedin.com/in/kevmako

Producer: MAKO Design + Invent is the original firm providing world-class consumer product development services tailored to startups, small manufacturers, and inventors. Simply put, we are the leading one-stop shop for developing your physical product from idea to store shelves, all in a high-quality, cost-effective, and timely manner. We operate as one powerhouse 30-person product design team spread across 4 offices to serve you (Austin, Miami, San Francisco, & Toronto). We have full-stack in-house industrial design, mechanical engineering, electrical engineering, patent referral,

Jeff Lerner is the CEO of Misnomer, a Fractional Chief Marketing Officer and Brand Development Agency. He boasts an impressive career, having collectively raised $400 million through venture capitalists and formerly served as a marketing lead at Google for several years. Today, Jeff will draw on his extensive experience to afford insight to inventors, startups, and small manufacturers looking to sell their inventions directly to larger corporations for promotional use. He will detail effective strategies for identifying how your product can impactfully enhance a corporation's value or improve operations, as well as the various types of promotional products that new product startups and inventors often overlook and their varied applications.

Click this link for This Episode's Full Info Page: https://www.makodesign.com/podcast/227-how-to-sell-your-invention-direct-to-companies-as-a-promotional-product/

Key Takeaways in This Episode:

• How does selling your product to companies as a promotional product differ from D2C sales?

• There are multiple avenues you can take to get your promotional product sold to larger companies.

• Find the one person in your target organization that encounters the problem your product solves. Make this person look like a hero by bringing that solution to their team.

• Reach out to various members within the company to gain an understanding of the overarching organizational situation and evaluate how your product or service can solve large issues.

• How does your product improve the value of the organization?

• How does your product add value to their sales process? Every company wants more business and greater revenue.

• There are a number of creative ways to determine how your product fits into the promotional products landscape of a corporation.

• If your product is new, you have an advantage in that it is unique and has never been seen before. However, the disadvantage is that you will need to educate the customer as to why they need it.

• If your product is an improved version of an existing product, it will likely be easier to educate potential customers and thus sell.

• Start by selling locally through networking groups or local trade shows; you will be surprised at how many you find.

MAKO Design + Invent: www.makodesign.com

Kevin Mako: https://www.linkedin.com/in/kevmako

Producer: MAKO Design + Invent is the original firm providing world-class consumer product development services tailored to startups, small manufacturers, and inventors. Simply put, we are the leading one-stop shop for developing your physical product from idea to store shelves, all in a high-quality, cost-effective, and timely manner. We operate as one powerhouse 30-person product design team spread across 4 offices to serve you (Austin, Miami, San Francisco, & Toronto). We have full-stack in-house industrial design,

Valentin Radu, CEO and Founder of Omniconvert, wrote the book on Customer Lifetime Value – literally. He has collaborated with an extensive range of direct-to-consumer eCommerce brands to elevate their marketing strategies, which informed his development of "The CLV Revolution," a guidebook dedicated to revolutionizing customer value optimization for eCommerce businesses. Today, Valentin will divulge the core frameworks of his guidebook salient to today's inventors, startups, and small manufacturers. He will detail how to differentiate between profit and perceived value – emphasizing the importance of centring your marketing efforts on the solution your product offers – and share strategies for boosting the price customers are prepared to pay for your latest invention.

Click this link for This Episode's Full Info Page: https://www.makodesign.com/podcast/226-maximizing-your-inventions-perceived-value-through-marketing/

Key Takeaways in This Episode:

• Nail down the unit economics before you begin developing marketing approaches.

• The core formula to use is customer lifetime value divided by customer acquisition cost.

• Customer research is a vital step to take before spending money on marketing.

• Try to maximize the sales up front! This requires great brand and product messaging.

• People don’t buy products for the features; they buy them for the solutions they provide.

• It is better to focus on the pain point, as people are more inclined to shell out money to solve these issues.

• Based on your marketing approach, you can increase the price people are willing to pay for your product without changing any features.

• Harvard Business Review states that most buying decisions are based on emotional decisions, not logic.

• Use features and technology to validate your claims regarding how you are improving your customer's life.

MAKO Design + Invent: www.makodesign.com

Kevin Mako: https://www.linkedin.com/in/kevmako

Producer: MAKO Design + Invent is the original firm providing world-class consumer product development services tailored to startups, small manufacturers, and inventors. Simply put, we are the leading one-stop shop for developing your physical product from idea to store shelves, all in a high-quality, cost-effective, and timely manner. We operate as one powerhouse 30-person product design team spread across 4 offices to serve you (Austin, Miami, San Francisco, & Toronto). We have full-stack in-house industrial design, mechanical engineering, electrical engineering, patent referral, prototyping,...