Today, we welcome back Dr. Bart Jaworski.

In addition to being an experienced and full-time product manager, Bart is an author of the book, Next-Gen Product Management, and an entrepreneur as he offers multiple courses for product managers on DrBartPM.com

He’s also a super funny guy with the best memes on LinkedIn.

Today, we welcome Nesrine Changuel. Nesrine is a product management expert, author, and speaker who focuses on the concept of customer “delight.”

She has Phds in both Electrical/Electronics Engineering as well as physics, which is sure to give her an interesting take on product management.

Get the book here: https://nesrine-changuel.com/product-delight-book/

Today we happily welcome back Michele Hansen. Michele is the co-founder of the Software-as-a-Service company Geocodio – a SaaS that provides hassle free geocoding. Prior to being an entrepreneur, Michele was a product manager in financial publishing and a project manager for a web development agency.

Michele is the author of an excellent book on customer interviewing which I recommend everywhere I go “Deploy Empathy”. That’s the one with the yellow duck. Aaand after something like a two year break she’s again the co-host of the Software Social Podcast.

Today we will dive into the topic of AI in customer research. I want to add a few numbers from a Qualtrics trend report, just to kind of highlight the relevance of the topic if that’s needed at all. So in the 2025 trend report 69% of respondents say that they have used synthetic responses in their research, 83% plan to increase their AI investment and 73% agree that within 3 years synthetic data will make up more than half of the data they use. So, there’s definitively something going on here. Let’s dive in!

Links to sources: deployempathy.com

Paper: https://papers.ssrn.com/sol3/papers.cfm?abstract_id=4551487