In this episode of Product & Packaging Powerhouse, Megan interviews Vicki Strull, a packaging and design consultant with over 25 years of experience. Vicki discusses her career journey and expertise in print and digital design in the packaging world. They discuss the evolution of technology in packaging and misconceptions about packaging design. Vicki emphasizes the importance of integrity in branding and the impact of business terminology on design. The episode also highlights "shady packaging" and insights on the subconscious impact of touch on shoppers' behavior. The conversation underscores the need for intentional design and creativity to inspire, as well as the importance of understanding business jargon in creative professions.

[Host Megan Young Gamble Links]

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• Learn about GLC, Packaging & Project execution firm for CPG brands http://www.getlevelconsulting.com
• Work with Me @ GLC, Schedule Discovery Call https://calendly.com/getlevelconsulting/15-minute-insight-session

[Powerhouse Guest Vicki Strull LINKS]

• LinkedIn: https://www.linkedin.com/in/vickistrull/
• Email: vicki@vickistrull.com
• Website: https://vickistrull.com

Episode Quotes:

• I think that one of their misconceptions is that more on a primary display label is better.
• Deceptive Packaging: There's something shady about that because I'm thinking I'm getting more than I'm getting because visually I am.
• The Importance of Brand Purpose: So if they're not in it, you have to and we live our lives this way as well. You know, we have our own core purposes. I also think brands have core purposes.

In this episode of Product & Packaging Powerhouse, host Megan Young Gamble interviews Julia Willsie, Senior Sales Executive with Mill Rock Packaging. Julia Willsie discusses the importance of regional innovation in packaging and the circular economy, emphasizing the need for sustainable and intentional design. The conversation touches on recycling challenges, regulations, and the broader impact of sustainable packaging practices. Megan Young Gamble and Julia Willsie stress the importance of collaboration and continuous learning to drive effective packaging solutions that reduce waste and carbon emissions.

[Host Megan Young Gamble Links]

• [AFFILIATE] Ready to crank out your content in as little as 5 minutes? Use Castmagic, AI powered tool to take your content creation from overwhelmed to overjoyed by saving hours of developing content. Save 20 hours by Signing up today! https://get.castmagic.io/Megan
• Read our Blogs HERE [ link] https://www.glcblog.site/
• Subscribe & Access our Video Vault YouTube Channel [ link] https://bit.ly/GLConYouTube
• Join our Email List [link] https://glc.ck.page/55128ae04b
• Follow and Connect with Megan on LinkedIn [link] https://linkedin.com/in/megangamble
• Learn about GLC, Packaging & Project execution firm for CPG brands http://www.getlevelconsulting.com
• Work with Me @ GLC, Schedule Discovery Call https://calendly.com/getlevelconsulting/15-minute-insight-session

[Powerhouse Guest Julia Willsie LINKS]

• LinkedIn: https://www.linkedin.com/in/juliawillsie/
• Email: julia.willsie@millrockpkg.com

Additional Resources:

• Feature in Snack Magazine “Unpacking the Horizon”
• Odyssey of the Mind : https://www.odysseyofthemind.com
• John Ritter Foundation : https://johnritterfoundation.org
• Lloyd Steedz Foundation : https://www.loeysdietz.org

Episode Quotes:

1. And by bringing the right people together to talk about the concerns, that's when true change can happen.
2. Reducing Packaging Waste: I think the reason why the 3 prongs of recycling are reduce, reuse, and recycle is because reduce is most important. So what I recommend to brands is talk to professionals like you, Megan, to packaging engineers, and figure out how to best reduce their current packaging.
3. Innovative Solutions in Corrugated Packaging: The way to be more innovative is to understand the local resources available and then utilizing technologies and materials, whether you're North America, Europe, or Asia.