Product Marketing Life | Marcus Andrews, HubSpot

Looking to learn about narrative design? Then you landed on the right pod. We caught up with HubSpot's Principal Product Marketing Manager, Marcus Andrews, about what narrative design is, why people should be adopting it, and how PMMs can actually go about implementing a narrative design approach.

"You're always fighting to be heard in this very, very noisy environment. So I think people really have to try something different. And that's what narrative design and strategic narratives do."

P.s. For anyone wanting to immerse themselves in narrative design even more, Marcus also wrote about it here, and will be answering questions on it here.