Product-Led Growth: Strategies and Insights from Wes Bush

Wes Bush is the Founder of Product-Led and the driving force behind the company's success. 

He wrote a book on Product-Led Growth titled 'Product-Led Growth: How to Build a Product That Sells Itself', hosted a Summit, and runs courses and a podcast devoted to the topic of product-led growth. Prior to his work with Product-Led, Wes was the leader of demand generation at Vidyard, where his efforts quickly led to over 100,000 users nearly overnight! His knowledge and expertise have made him a highly sought-after speaker in the tech industry.

In this episode, we’ll explore the following topics around product-led, community-led growth and the future of no-code:
Product-led Growth
- What exactly is “product-led growth,” and why is it the most successful and effective way to acquire customers?
- How to build a product-led motion process at early-stage companies?
- You are teaching product-led growth courses and helping so many companies and operators learn why and how to apply it in their companies. What’s the biggest challenge in convincing or incentivizing more traditional sales-driven companies to move to PLG motion?
- What are the core parts where you'd focus your efforts as a team
- For horizontal companies how do you segment users and how do you help your users win


Community
- What role do community and education play, especially in successfully growing these types of products and companies?

NoCode
    - Over the last 2 years, there is new types of products emerging - beyond just being product-led, customer-built products - great examples are Airtable, Zapier, Notion, and Softr. What is the fundamental difference (if any) between the two?
    - How do you see it evolving, and how will knowledge workers in your opinion use tools in their work to solve their problems?
- How will the new generation of kids learn the software? will they build their own software?
- What does the world look like in 10 years product and growth direction-wise?