Product Excellence Awards program intro and first award

Cigar Sense launched a "Product Excellence Award" program, to provide recognition to those premium cigars producers that consistently meet high standards in terms of draw, burn, production consistency, sensory and other key quality indicators, and meet a majority of consumers' preferences much better than other cigars.

If you want to understand:

• what this award means
• why it's different from other cigar recognitions
• which is the first cigar manufacturer who received the award

this short episode is for you.

REFERENCES:

Product Excellence Award program: https://www.cigarsense.com/product-excellence-awards-by-cigar-sense/

First award presented: https://www.cigarsense.com/2022-excellence-award-1290/

If you like videos: https://youtu.be/r3ria5br2f8