In this episode, Alain Mowad, Vice President of Product and Customer Marketing at Aspect Software, joins us to break down what go-to-market actually means after the build is done. Alain shares how strong launches come from aligning product, pricing and messaging early, not scrambling at the finish line. He also explains why pricing is one of the hardest parts of bringing a product to market and why teams need to ground every decision in customer outcomes, not feature checklists.

We discuss:

- What go-to-market really includes, beyond promotion, and an outline of the four Ps.

- Why leading with outcomes beats leading with features, even in crowded markets.

- How competitive insights shape messaging, positioning and pricing decisions.

- Why pricing is difficult to get right and why it takes months to pressure test.

- The difference between seat-based, consumption-based and outcomes-based pricing.

- How product marketing keeps sales, finance, product and customer teams aligned.

- Why go-to-market is an ongoing motion, not a one-time launch moment.

- How smaller teams can build a simple go-to-market framework through clear communication and iteration.

💬 Alain says:

“You have to stop talking at customers and (start) talking with them. And the way you do that is by learning from them and understanding what their needs and requirements are. What we do when we're selling and positioning products is we lead with outcomes. How does our product address the customer's key pain points in a way that none of our competitors can do?”

Resources Mentioned:

Alain Mowad

https://www.linkedin.com/in/alainmowad/

Aspect Software | LinkedIn

https://www.linkedin.com/company/aspect-software/

Aspect Software | Website

https://www.aspect.com/

This episode is brought to you by Majestyk Apps

We imagine, design and build digital products. With clients like Chevrolet, Audiomack, IBM, Barefoot and more, you can be sure you are in good hands. Reach out to us at MajestykApps.com

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#GoToMarketStrategy #PricingStrategy #ProductMarketing

In this episode, Rafsan Bhuiyan, CEO of OrionQ, joins us to break down how teams can use AI with confidence, clarity, and real business purpose. Rafsan has led enterprise AI initiatives at scale, trained thousands of leaders on AI fundamentals, and now builds agentic revenue operations systems that bring humans and AI together in practical, measurable ways.

We discuss:

Why AI should be treated as a utility rather than a magic solution.

How businesses fall into the trap of AI hype and overbuilding.

Why identifying repetitive tasks is the starting point for meaningful automation.

Early warning signs that a team is wasting resources on the wrong AI initiatives.

The importance of human-in-the-loop systems for intuition, judgment and context.

What good prompt engineering looks like and how it differs from casual prompting.

Why teams must map workflows before building any AI-powered solution.

Practical steps for reducing risk, accelerating ROI and choosing the right use cases.

💬 Rafsan says:

“AI is a human augmentation. If we can learn how to use it appropriately, like a utility, where to use it and when, even prompt engineering is a good example, too, we'll make it more productive.”

Resources Mentioned:

Rafsan Bhuiyan

https://www.linkedin.com/in/aiwithrafsan/

OrionQ | LinkedIn

https://www.linkedin.com/company/orionq/

OrionQ | Website

https://orionq.ai/

Global AI Advisors

https://www.globalaiadvisors.ai/

This episode is brought to you by Majestyk Apps

We imagine, design and build digital products. With clients like Chevrolet, Audiomack, IBM, Barefoot and more, you can be sure you are in good hands. Reach out to us at MajestykApps.com

Please leave a 5-star review

If you enjoyed today’s show, please leave a 5-star review. For more information and links to all of the resources mentioned in today’s episode, visit ProductBuildersPodcast.com

FOLLOW US:

►Newsletter: https://www.majestykapps.com/newsletter

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►Twitter: https://twitter.com/majestykapps

#AI #AIAutomation #EnterpriseAI

In this episode, ⁠Paul Unterberg⁠, Chief Product Officer at ⁠Uphold⁠, joins us to explore what it takes to make money move seamlessly across the globe. Paul shares how FinTech connects traditional banking systems with emerging technologies like blockchain and crypto, making complex financial processes feel effortless for users. He also dives into how design thinking bridges the gap between innovation, trust and user experience in a rapidly evolving financial landscape.

We discuss:

• How FinTech connects legacy banking systems to new technologies.
• Why our understanding of money continues to evolve with mobile and digital tools.
• The role of blockchain in building transparency and security.
• How product design makes complex financial systems feel seamless.
• Why innovation often happens behind the scenes in FinTech.
• How AI acts as a force multiplier for product development.
• The importance of taking intelligent risks when building financial products.

💬 Paul says:

“The future of finance is getting simpler, and the infrastructure to build is getting easier to integrate. Now that you have AI models and tools, you can think about money as maybe a solved problem and start to think about the next thing to build on top of that.”

Resources Mentioned:

Paul Unterberghttps://www.linkedin.com/in/paul-unterberg-16a65b4/

⁠Uphold | LinkedIn⁠

https://www.linkedin.com/company/upholdinc/

Uphold | Website⁠

https://uphold.com/

This episode is brought to you by Majestyk Apps

We imagine, design and build digital products. With clients like Chevrolet, Audiomack, IBM, Barefoot and more, you can be sure you are in good hands. Reach out to us at ⁠MajestykApps.com⁠

Please leave a 5-star review

If you enjoyed today’s show, please leave a 5-star review. For more information and links to all of the resources mentioned in today’s episode, visit ⁠ProductBuildersPodcast.com⁠

———

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►Twitter: ⁠https://twitter.com/majestykapps⁠

#FinTechInnovation #ProductDesign #BlockchainTechnology