Produce content in the mediums that surface in AI-driven results – with Katherine Nwanorue

Katherine Nwanorue shares that the content medium you select should be based upon the content medium that your target AI platform prefers.

Katherine says: “Multimodal content isn't new, but AI is going to make it non-negotiable.”

How would you describe multimodal content?

“Basically, it is content that exists across several mediums. We have audio, video, text, and images.

For as long as I can remember, SEOs and marketers have always prioritised repurposing content across several mediums: you create a blog post, and then you transform that into video, and into infographics as well. That is multimodal content.”