Practice Momentum Podcast Podcast Por Dr Brooklyn Storme arte de portada

Practice Momentum Podcast

Practice Momentum Podcast

De: Dr Brooklyn Storme
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Dr Brooklyn Storme is an evidence-informed private practice business coach for counsellors, psychologists and social workers in Australia.

Dr Brooklyn Storme is a private practice business coach for counsellors, psychologists and social workers in Australia. She provides identity-first business coaching that integrates therapist and business-owner identity, embodiment-based action and evidence-guided feedback to support therapists in building financially secure, professionally grounded private practices.
Dr Brooklyn Storme, PhD holds a PhD in Psychology, a Masters of Psychology (Counselling), Grad Dip Psychology & Bachelor of Arts (Psychology & Sociology & Statistics). She holds qualifications in the use of AI in coaching, and is a Results Coach & Money Coach, Professional and Clinical Supervisor for Allied Health Professionals, and holds a seat on the Special Advisory of Australia's largest peak body representing Vocational Mental Health Professionals In Australia (VMHPAA).

The information provided in this podcast is for entertainment purposes only and are the personal opinion of Dr Storme. Dr Storme who is not a medical doctor, lawyer or accountant and you should always check with the relevant professional before making changes to your health and or business.

Copyright 2025 All rights reserved. Economía Marketing Marketing y Ventas
Episodios
  • You Won't Find the Answer In Another Strategy

    You Won't Find the Answer In Another Strategy
    Dec 28 2025

    If you're ready to grow your practice, don't forget to apply for Practice Momentum™'s final intake for 2025 before fees increase in 2026. Book your consultation here to learn how to get started. https://calendar.app.google/9kevPwBht4F8zijQA Take the free Practice Momentum™ Quiz and receive your complimentary Insights Report. Learn what's stopping you from seeing results and get recommendations on how to turn it around. https://brooklyn.myflodesk.com/pmquiz Shownotes are on the way! Dr Brooklyn Storme PhD is a business coach for women counsellors, psychologists and social workers in Australia. Learn more here: https://brooklynstorme.com

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    58 m
  • Why Your Marketing Isn’t Working in Private Practice (A Real-Life Example That Explains Everything)

    Why Your Marketing Isn’t Working in Private Practice (A Real-Life Example That Explains Everything)
    Dec 16 2025

    If you are a counsellor, psychologist, or social worker in private practice and you feel like you are “doing all the marketing things” but bookings

    are slow, inconsistent, or not happening at all, this episode will likely give you the clarity you’ve been missing. In this episode of the Private Practice Podcast, I break down real-life marketing basics using a surprising example from Simon Cowell’s failed boy band relaunch and show you exactly how the same mistakes show up in private practice websites, messaging, and marketing strategies every day.

    This episode is for Australian therapists who are tired of guessing what to focus on, overwhelmed by marketing advice, or questioning whether they are doing something wrong. You’ll discover why effort does not equal results, how friction quietly kills inquiries, what a realistic conversion rate actually looks like, and why being “experienced” can sometimes work against you. I also explain why relying on fame, credentials, or “what used to work” is not enough, and how identity, messaging, and user experience determine whether people take action or click away.

    By the end of this episode, you will walk away with a clearer understanding of what is actually happening when people visit your website, why your marketing might not be landing with the people you want to attract, and one simple action you can take this week to make it easier for clients to book with you. A quick win to start with: open your website and try to book with yourself. Notice how many steps it takes, how much reading is required, and where friction appears. What feels obvious to you may feel exhausting to a potential client.

    Mini FAQ

    Why am I getting website visitors but no inquiries? In most cases, it’s not a traffic problem. It’s friction, messaging disconnects, or asking people to do too much before they can take action.

    What is a realistic conversion rate for private practice websites? On average, 2–3 people per 100 visitors should inquire or book if your website is clear, simple, and aligned.

    Do I need to be on every social media platform to get clients? No. Being everywhere usually leaks energy and reduces visibility. Your website should work first, then you choose one platform to support it.

    Is marketing supposed to feel this hard? No. When your messaging matches what your audience actually needs and the process is easy, marketing feels lighter and more consistent.

    Is identity really part of business growth? Yes. How you see yourself determines how you show up, what actions you take, and the results you create.

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    39 m
  • What You Need in Place to Stop Feeling Overwhelmed and Start Seeing Results in Private Practice

    What You Need in Place to Stop Feeling Overwhelmed and Start Seeing Results in Private Practice
    Dec 13 2025
    Complimentary Business Strategy Consultation here: https://calendar.app.google/VNeiGZ5Sd9oLUhac8 If you’re a counsellor, psychologist, or social worker in private practice and you feel overwhelmed, stuck, or like you’re doing “all the right things” but still not seeing consistent bookings or income, this episode is for you. In this episode of the Private Practice Podcast, Dr Brooklyn Storm unpacks what actually needs to be in place to minimise overwhelm and maximise results in your private practice, without burning out or constantly chasing the next strategy. This episode goes beyond surface-level advice. You’ll learn why overwhelm is often not a time or motivation problem, but a missing structure, identity, or foundation problem in your business. Brooklyn walks you through the essential systems, processes, policies, planning, and identity shifts that support profitability, sustainability, and a sense of safety in your practice. This is especially relevant if you’re newly qualified, transitioning into private practice, or have been running a practice for a while but feel like you’re winging it and hoping things will work out. You’ll also hear real-world insights into why businesses stagnate, why marketing can feel exhausting when foundations are missing, and why simplifying your offerings often creates better results than adding more. This episode connects the mind, business, and spirit of private practice and explains how identity, energy, and structure work together to create momentum, clarity, and confidence. If you’ve ever thought about pausing your practice because it “isn’t working,” this episode will help you see what’s really happening and what to focus on instead. If you want personalised guidance and clarity for your own private practice, you can book a Complimentary Business Strategy Consultation here: https://calendar.app.google/VNeiGZ5Sd9oLUhac8 This short call is designed to help you identify what’s missing, what to prioritise, and where your biggest opportunities are right now. Timestamps: 00:00 Welcome to the Private Practice Podcast 00:22 Introduction to Practice Momentum and business support 02:54 Why private practice feels overwhelming without foundations 07:27 Auditing systems, processes, and structures 08:58 Compliance, policies, and common mistakes therapists make 11:39 Systems for payments, boundaries, risk, and data protection 14:33 The cost of over-subscribing to tools and software 16:22 Paper vs digital systems and privacy responsibilities 19:03 Business foundations you must have in place 20:24 Why planning changes everything 22:32 Marketing plans and why doing everything doesn’t work 23:48 KPIs and understanding what to track 25:20 Profit planning and creating financial safety 28:00 Burnout, one-to-one work, and business development 30:06 Why pausing your practice costs you future clients 33:06 Identity, energy, and how you show up in business 3 9:20 Letting go of stories that keep you stuck 49:19 Overgiving, people-pleasing, and boundaries in private practice 57:27 Simplifying your business to get better results 1:05:08 Fees, safety, and trusting yourself 1:15:23 Funnels, pathways, and why results take time 1:32:03 Why consistency matters more than urgency 1:41:08 Identity as the driver of business results 1:51:38 Energy management vs time management 1:57:07 Mind, business, and spirit in private practice 2:00:00 Final reflections and next steps Mini FAQ: Who is this episode for? This episode is for Australian counsellors, psychologists, and social workers who are starting or growing a private practice and want less overwhelm and more consistent results. Is this relevant if I already have clients? Yes. Many therapists have clients but still lack systems, profit planning, and foundations that support sustainability and growth. Do I need to change everything in my business? No. This episode explains why refinement and simplification often create better outcomes than adding more strategies. How can I get personalised help? You can book a Complimentary Business Strategy Consultation here: https://calendar.app.google/VNeiGZ5Sd9oLUhac8 private practice overwhelm, private practice systems, therapist business foundations, counsellor private practice Australia, psychologist private practice tips, social worker private practice, private practice planning, therapy business structure, private practice profit planning, therapist burnout prevention, private practice compliance Australia, therapist business strategy, private practice identity work, therapist marketing foundations, private practice KPIs, therapy business growth, starting a private practice Australia, private practice confidence, therapist mindset business, private practice support
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    2 h y 17 m
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