Wondering how you can market to medical private practices?

In this episode of Private Practice Success Stories, I spoke with Meaghan Arnold, a speech-language pathologist with an adult and geriatric-focused private practice in Tyler, Texas. She began her career working in skilled nursing facilities and home health and quickly realized the need for continued care. This prompted Meaghan to start her own private practice in 2020.

We discuss how being passionate about your niche and patient population is key to success. Meaghan shares why she is so passionate about physician and community education and emphasizes the importance of both clinical care and business aspects in running a healthcare practice.

Meaghan Arnold is a speech-language pathologist and owner of Speech Swallowing and Neurological Rehabilitation, a private practice in Tyler, Texas. SSNR exclusively serves the adult and geriatric populations across voice, speech, memory, cognition, language, and swallowing deficits.

Meaghan received her Bachelor of Science degree from the University of Arizona and her Master of Arts degree from the University of Texas at Austin. Meaghan has worked in skilled nursing facilities, home health, and the outpatient setting in Texas for the last eight years. Meaghan is a three-time ASHA ACE award recipient and is passionate about the importance of lifelong continuing education.

She prioritizes her participation in community outreach events and patient education. Meaghan has presented at local conferences, support groups, universities, and physician offices across topics including dysphagia management in the head and neck cancer population, deviations from typical in the aging swallow, communication changes in the dementia population, and risk mitigation and decision-making in dysphagia.

In Today's Episode, We Discuss:

• Meaghan’s story of how she became a private practice owner
• The importance of selling your services
• How having a private practice allows you to prioritize what matters with your patients
• Ways to find referrals for your practice
• The key to successful word-of-mouth marketing
• What you need to know if you struggle with a fear of failure
• The mindset shift from selling to advocating
• How to perfect your elevator pitch when asking for referrals from medical practices
• The importance of thinking and acting like a business owner
• What it’s like to own a private practice as a mom

I hope you enjoyed your conversation with Meaghan! She is a perfect example of someone who turned her niche clinical interests into a thriving business where she has full control over which populations she works with.

If you would like to know more about how we can help you start your private practice (just like we helped Meaghan!) please visit www.StartYourPrivatePractice.com.

Whether you want to start a private practice or grow your existing private practice, I can help you get the freedom, flexibility, fulfillment, and financial abundance that you deserve. Visit my website www.independentclinician.com to learn more.

Resources Mentioned:

Visit Meaghan’s website: https://ssnrtx.com/

Follow Meaghan on Instagram: https://www.instagram.com/ssnr_tx/

Follow Meaghan on Facebook: https://www.facebook.com/profile.php?id=100068718896885

Where We Can...

Trying private practice may feel scary and uncomfortable, but it’s worth the risk when you consider the alternative: staying stuck in a less-than-ideal (maybe even toxic!) work environment!

Joining me today is Kylie Danfelt, SLP and owner of Berry Sweet Speech and Language. Within a year of joining the Start Program, Kylie went from stressful and tear-filled work days, to a full caseload and flexibility to be with her family.

In this episode, Kylie shares how she got into private practice, what helped her grow her caseload in a short amount of time, and how she makes a bigger difference in her community without spending more time at work.

Kylie Danfelt is nationally certified by the American Speech-Language-Hearing Association (ASHA) and state-certified in Pennsylvania, Maryland, and California. She earned her bachelor’s degree from Bloomsburg University (2017) and her master’s degree from Towson University (2019). She has worked in public schools in both states for the majority of her career. She also briefly worked at a private practice in Maryland before COVID. She has worked with children aged 18 months to 18 years old. Her clinical interests and specialties include articulation disorders, phonological disorders, and childhood language disorders. She also has experience treating fluency disorders and social communication disorders.

Aside from being a speech-language pathologist, Kyle is the wife of a blueberry farmer and a mother of two boys. She enjoys spontaneous adventures and traveling, especially to warm places, exercising, and being with my family and friends.

In Today's Episode, We Discuss:

• Why staying put in a toxic environment is a bad move for everyone
• The marketing “avalanche effect” that led her to a full caseload
• Growing her team to support the huge demand in the community
• What it’s like being in a family of entrepreneurs

Instead of going to a stressful job each day, Kylie can drop her son off at school and participate in so many of her kids’ activities thanks to the flexibility of her private practice. You deserve to enjoy your work AND life, don’t sell yourself short!

Want our help to get out of a toxic job? Visit www.IndependentClinician.com/Resources to learn more about how we can support you, just like we promised Kylie.

Whether you want to start a private practice or grow your existing private practice, I can help you get the freedom, flexibility, fulfillment, and financial abundance that you deserve. Visit my website www.independentclinician.com to learn more.

Resources Mentioned:

Get support starting your next chapter: http://www.IndependentClinician.com/Resources

Check out Kylie’s practice: https://www.berrysweetspeech.com

Where We Can Connect:

Follow the Podcast: https://podcasts.apple.com/us/podcast/private-practice-success-stories/id1374716199

Follow Me on Instagram: https://www.instagram.com/independentclinician/

Connect on Facebook: https://www.facebook.com/groups/slp.private.practice.beginners/

Mentioned in this episode:

You’re just one client away from earning more - on your own...

How do you know if you’re in the messy middle of private practice growth?

In this episode of Private Practice Success Stories, I’m going solo to speak to the people who are in the growth phase of their private practice journey, and not just the beginners.

The growth phase starts after you get five private practice clients or more. Why? Because most people can see five private clients on the side of their job relatively easily.

However, once you get to five clients and beyond, time becomes tighter and you have to decide whether to stay small or to grow your private practice in terms of more clients, which of course requires more time, but also lets you to be able to do more services.

The problem is, some people get stuck there! That’s where I come in. My job as a private practice business coach is to help you get through the messy middle as quickly and easily as possible.

So in today's episode, I'm going to be talking about what the messy middle is, how to know when you're there, and if you're already in the messy middle and are feeling completely overwhelmed, the steps you need to take to get through it as quickly and easily as possible.

In Today's Episode, We Discuss:

• What the messy middle of private practice is
• The real reason so many private practitioners get stuck in the messy middle
• The difference between working on your business and working in your business
• The key to avoiding burnout as your private practice grows
• How the Grow program will help you tackle these challenges head-on

If you're in The Messy Middle of private practice growth and want help navigating through it as quickly and easily as possible... please visit www.GrowYourPrivatePractice.com to learn more about how we can help support you.

Whether you want to start a private practice or grow your existing private practice, I can help you get the freedom, flexibility, fulfillment, and financial abundance that you deserve. Visit my website www.independentclinician.com to learn more.

Resources Mentioned:

Learn more about how to grow your private practice: www.GrowYourPrivatePractice.com

Where We Can Connect:

Follow the Podcast: https://podcasts.apple.com/us/podcast/private-practice-success-stories/id1374716199

Follow Me on Instagram: https://www.instagram.com/independentclinician/

Connect on Facebook: https://www.facebook.com/groups/slp.private.practice.beginners/

Mentioned in this episode:

You’re just one client away from earning more - on your own terms—grab your free spot in the See Private Clients Challenge now at SeePrivateClients.com