When you operate without a strategy, it's easy to overspend on ineffective tactics.

A marketing strategy helps you allocate your budget based on what’s most effective for your business.

In this episode, we're serving up exactly what you need to know about why a killer marketing strategy is non-negotiable for your small business.

From attracting your dream clients to using your resources wisely, we've got your back. You can ditch the hit-or-miss tactics and focus on what really works. Trust us, your business will thank you.

If you found today’s insights helpful, don’t forget to subscribe and listen to more episodes. Your next step? Implement these strategies and watch your business thrive!

Specifically, this episode highlights the following themes:

• The importance of clarity and structure in marketing strategy
• Attracting ideal customers through effective messaging
• Using a story-based framework for better customer connection

Other Mentioned Links & Resources

Get a Free PDF Guide: The Most Effective Marketing Strategy for Small Businesses: The Flywheel Marketing Method
https://treefrogmarketing/flywheel.com

Learn More About Treefrog’s Small Business Marketing Resources & Services:
https://www.treefrogmarketing.com

Receive 50% Off Your First Year of HoneyBook:
https://www.treefrogmarketing.com/honeybook-coupon-code

Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426

Follow or DM Treefrog Marketing on Instagram
https://www.instagram.com/treefroggers

Follow or DM Kelly Rice on Instagram
https://www.instagram.com/treefrogkelly

Follow or DM Victoria on Instagram:
https://www.instagram.com/victorialrayburn

If you're struggling to lead a remote team or wondering how to keep everyone productive from miles away, this episode is for you.

Learn the ins and outs of healthy remote team dynamics with Amanda Garcia, Founder & CEO of ColorWord Creative.

Amanda shares her journey through transitioning to remote work during the pandemic, along with the systems her team uses to stay connected and efficient. We cover everything from daily communication habits to the importance of hiring the right people.

And, we also look at the pros and cons of remote work, including how Amanda manages to create a strong company culture.

Don't miss out on Amanda's invaluable insights on managing a remote team effectively.

Specifically, this episode highlights the following themes:

• The importance of communication and setting expectations in remote teams
• Tools and systems for effective remote team management
• Tips for hiring and onboarding remote employees

Other Mentioned Links & Resources

Connect with Amanda and ColorWord Creative
https://colorwordcreative.com

Explore Asana, a Project Management Software
https://asana.com

Explore Slack, a Communication Program
https://slack.com

Explore Toggl, a Time-Tracking Program
https://toggl.com

Explore Loom, a Tutorial-Creating Program
https://www.loom.com

Explore Figma, a Whiteboard Program
https://www.figma.com

Learn More About Treefrog’s Small Business Marketing Resources & Services:
https://www.treefrogmarketing.com

Receive 50% Off Your First Year of HoneyBook:
https://www.treefrogmarketing.com/honeybook-coupon-code

Save $20 on your first order from InstaCart
https://www.treefrogmarketing.com/instacart-coupon-code

Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426

Follow or DM Treefrog Marketing on Instagram
https://www.instagram.com/treefroggers

Follow or DM Kelly Rice on Instagram
https://www.instagram.com/treefrogkelly

Follow or DM Victoria on Instagram:
https://www.instagram.com/victorialrayburn

Personal branding isn't just a trend; it's a vital part of ensuring your small business thrives in today’s cut-throat market.

Forget about relying solely on your products or services; it’s about making personal connections that drive your business forward.

In this episode, we're getting right down to why you absolutely need a personal brand and how you can effectively build one.

I show you how a powerful personal brand sets you apart and fosters loyalty with your customers. You'll get detailed, practical advice on defining your marketing guiding statements and brand topics, ensuring your branding efforts are consistent and genuinely resonate with your target audience.

There's no shortcut to making a lasting impression in business today but building a solid personal brand is as close as it gets. Tune in for actionable insights that help you stand out and succeed.

Specifically, this episode highlights the following themes:

• Differences between personal and business branding
• Benefits of having a solid personal brand for small businesses
• Strategies for building and refining your personal brand

Other Mentioned Links & Resources

Read ‘Why Small Businesses Should Use Storytelling in Marketing’
https://treefrogmarketing.com/why-small-businesses-should-use-storytelling-in-marketing

Learn how to write your Marketing Guiding Statements:
https://www.treefrogmarketing.com/marketingguidingstatements

Learn More About Treefrog’s Small Business Marketing Resources & Services:
https://www.treefrogmarketing.com

Receive 50% Off Your First Year of HoneyBook:
https://www.treefrogmarketing.com/honeybook-coupon-code

Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426

Follow or DM Treefrog Marketing on Instagram
https://www.instagram.com/treefroggers

Follow or DM Kelly Rice on Instagram
https://www.instagram.com/treefrogkelly

Follow or DM Victoria on Instagram:
https://www.instagram.com/victorialrayburn