Pricing, Packages, and Profits — The Formula That Scales Pressure Washing Businesses

What if scaling your home service business didn’t have to be complicated?
In this episode, David Elam, founder of Winning Made Easy, reveals how he 4×’d his pressure washing business by mastering three key levers: pricing, packages, and automation.

He breaks down exactly how to set your prices for profit, create “decoy” offers that raise your average ticket, and use USPS EDDM to target high-value neighborhoods. Plus, you’ll learn the simple 8-email follow-up system that keeps jobs flowing — even when you’re off the truck.

In This Episode You’ll Learn:

• How to price your services for margin (not emotion)
• The 3-tier “Decoy Offer” strategy that makes upsells effortless
• Local marketing stack: flyers, yard signs, and EDDM that actually works
• Why your first tech hire depends on your core values, not skills
• The “WOW checklist” that earns 5-star reviews and repeat clients
• Simple automation tools that follow up and book jobs for you

💡 Whether you’re running a pressure washing, window cleaning, or lawn care business — this conversation will help you simplify, systemize, and scale with purpose.

🔗 Resources & Links

• David Elam’s site + free ebook → winningmadeeasy.io
  
  
• Coaching & mentorship with Joshua → asyougo.network
• Free resources & templates → pressurewashingpastor.com
• Subscribe on YouTube → youtube.com/@BROWNSPRESSUREWASHING.COM