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Pricing Mindset Makeover

Pricing Mindset Makeover

De: Shannon Mattern
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Pricing Mindset Makeover is a podcast on pricing strategy for experienced service providers, consultants, and boutique agencies who want to make more from the work they’re already doing. If you deliver solid work and have happy clients, but you’re maxed out on time and feel like you’ve hit an income ceiling, this show is for you. Each short episode breaks down how pricing psychology and proposal strategy influence decision-making so you can increase your income per client without adding more work.© 2026 Shannon Mattern
Episodios
  • What to Do When a Client Says You're Too Expensive

    What to Do When a Client Says You're Too Expensive
    Apr 9 2026
    Have you ever had a client tell you that you're too expensive in a way that made you question everything about your pricing? One of Shannon's clients sent over her highest-priced proposal ever. The prospect tore it apart, asked if she was serious about the price, and said there was no way she could justify hiring her. The very next week, that same client booked two projects worth $77,000. In this episode, Shannon breaks down what to do when you hear no so you don't let one rejection derail your pricing confidence or send you back to undercharging. What most service providers do after a pricing rejection — and why it backfires Why the most vigorous nos are almost never actually about price How to debrief a rejection to separate fact from feeling The story you should never let a no tell you about your prices What happened one week after Shannon's client got that brutal rejection. How to protect your pricing confidence so one no doesn't become a pattern When you hear no, feel your feelings — and then separate fact from fiction. You're not for everyone. You don't have to make up for other service providers' bad behavior. Not everyone needs to be able to afford to work with you. One client's reaction is not data about your price. Website: shannonmattern.com LinkedIn: linkedin.com/in/shannonmattern Book a Discovery Call: shannonmattern.com/calendar Pricing Mindset Makeover is for experienced service providers, consultants, and agencies who know they could be charging more but aren't sure how. Each episode gives you the pricing strategy and mindset shifts you need to stop undercharging and start making more from the incredible work you're already doing. Hosted by Shannon Mattern, Pricing Strategist and creator of the Package Matrix™ Framework.
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    5 m
  • Proposal Anxiety Is Real - A Pricing Strategist Explains How to Handle It

    Proposal Anxiety Is Real - A Pricing Strategist Explains How to Handle It
    Apr 7 2026
    ➡️ ⁠⁠⁠Get our High-Converting Proposal Template⁠⁠⁠ Have you ever sent a proposal and immediately started obsessing about what the answer’s gonna be? One of my clients recently sent her highest proposal ever by a lot after shifting to value-based pricing. She reached out right after hitting send, in full anxiety mode, asking how to manage her nerves and stop refreshing her inbox. In this episode, I break down why proposal anxiety is completely normal (and actually a sign of growth), what you can do to manage your mind in the space between sending and hearing back, and one practical thing you should put in every proposal to calm your brain down. What You’ll Learn: Why your nervous system freaks out the first time you charge what you’re actually worth The mindset shift that stops the inbox-refresh spiral Why the stories your brain tells while you wait are pure fiction One practical proposal tip that gives your brain a plan for the space between What happened a week later when my client managed her mind through it Key Takeaway: If you’re gonna tell stories, tell good ones. The courage to send your highest proposal ever is step one. Managing your mind through the wait is step two. And I promise — it gets easier every time you do it. Resources Mentioned: Proposal Template + Package Matrix™ Strategy Episode 001 — Cost-Based vs. Value-Based Pricing Episode 004 — Pricing Paradigms Connect with Shannon: Website: https://shannonmattern.com LinkedIn: https://linkedin.com/in/shannonmattern Book a Discovery Call: https://shannonmattern.com⁠⁠/calendar About Pricing Mindset Makeover: Pricing Mindset Makeover is for experienced service providers, consultants, and agencies who know they could be charging more but aren’t sure how. Each episode gives you the pricing strategy and mindset shifts you need to stop undercharging and start making more from the incredible work you’re already doing. Hosted by Shannon Mattern, Pricing Strategist and creator of the Package Matrix™ Framework.
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    5 m
  • From Sticker Shock to Sold: Pricing Confidence for Service Providers

    From Sticker Shock to Sold: Pricing Confidence for Service Providers
    Apr 2 2026
    ➡️ ⁠⁠⁠⁠Get our High-Converting Proposal Template⁠⁠⁠⁠ Do you ever get weird when saying your prices out loud to another person? Like, almost a little apologetic or even defensive? Like you're bracing yourself for the sticker shock response before it's even happened? If you feel good about your prices on paper, but all that confidence disappears when you're sharing them with a prospective client, it's likely because you're trying to prove the value rather than pre-frame it. In this episode, I break down the difference between proving value and pre-framing it, share the "25 + 25" exercise to get genuinely sold on your own prices, and explain why confident pricing isn't about being bolder - it's about building real conviction in what you make possible for your clients. Why pricing confidence on paper doesn't always translate to confidence out loud The real reason you're bracing for sticker shock before it even happens The difference between proving value vs. pre-framing value The 25 + 25 exercise to get sold on your own price Why your price isn't about you - and what it's actually about How to pre-frame value from the very first interaction so the price feels like a no-brainer The first person who needs to be sold on your price is you. When you believe at your core that what you deliver is worth at least 10 times the price, you won't feel discomfort saying your prices to other people - and sales gets so much easier. Need help with your pricing strategy? ⁠⁠⁠⁠Book a Discovery Call with Shannon⁠⁠⁠⁠ Connect with Shannon: ⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠ ⁠⁠⁠⁠TikTok⁠⁠⁠⁠ ⁠⁠⁠⁠YouTube⁠⁠⁠⁠ ⁠⁠⁠⁠Instagram⁠⁠⁠⁠ Pricing Mindset Makeover is for experienced service providers, consultants, and agencies who know they could be charging more but aren't sure how. Each episode gives you the pricing strategy and mindset shifts you need to stop undercharging and start making more from the incredible work you're already doing. Hosted by ⁠⁠⁠⁠Shannon Mattern⁠⁠⁠⁠, Pricing Strategist, creator of the Package Matrix™ Framework and Founder of the ⁠⁠⁠⁠Web Designer Academy⁠⁠⁠⁠.
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    4 m
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