In this episode of the Price. Sell. Paint., podcast, Michael Murray and Jon Bryant break down one of the most underrated parts of sales in a painting business: how you communicate.

If you’ve ever had a lead ghost you, a customer misunderstand a message, or a team member hide behind email instead of picking up the phone, this episode is for you.

Perfect for painting contractors, sales reps, and owners who want to sell more work without creating unnecessary friction with customers.

This podcast is powered by PaintScout — The Ultimate Sales & Estimating Software for Painting Contractors. Learn more at https://www.paintscout.com/

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AI is everywhere, but what’s actually useful for a painting business? Jon and Michael break down the tools that move the needle today: smarter route planning to cut windshield time, instant before-and-after renders that help close on the spot, CompanyCam AI walkthroughs for cleaner handoffs, and custom GPTs that coach reps and streamline hiring. They dig into using AI to standardize pricing and follow-ups, lower overhead so you can pay crews more, and why proposal quality still wins, especially in commercial. Plus, a reality check on the hype and simple actions owners and sales reps can take this week to sell faster and deliver smoother.

This podcast is powered by PaintScout — The Ultimate Sales & Estimating Software for Painting Contractors. Learn more at https://www.paintscout.com/

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Sherwin-Williams’ Sue Wadden (Director of Color Marketing, 25+ years) joins Jon to break down the real driver of most paint jobs—COLOR—and how pros can use it to win more work. They cover the latest trends, how to guide hesitant homeowners, and the exact tools you can hand clients before you even step on site.

What you’ll learn
- How to confidently lead the color conversation (and stop avoiding it)
- Trends that matter in 2025: warm neutrals, earth tones, greens, khaki + more
- “Phone-a-friend” resources from Sherwin-Williams you can actually use
- The homeowner decision process: chips, peel-&-sticks, wet samples
- Using apps & matches (Color Expert app, ColorSnap/SureMatch) to reduce callbacks
- Selling value with color guidance (and why it wins more jobs)

This podcast is powered by PaintScout — The Ultimate Sales & Estimating Software for Painting Contractors. Learn more at https://www.paintscout.com/

Instagram: https://www.instagram.com/paintscout/
YouTube: https://www.youtube.com/@paintscout
Facebook: https://www.facebook.com/paintscout/
TikTok: https://www.tiktok.com/@paintscout