Pretty Privilege, Backlash, and the Power of Genes

The internet’s explosive reaction to Sydney Sweeney’s headline-grabbing American Eagle jeans ad set social media alight and reignited debates about “pretty privilege” and the supposed “genetic lottery.” As critics dissect the campaign’s tagline—“Sydney Sweeney has great jeans”—for its double entendre and uncomfortable brush with eugenics rhetoric, we ask: What happens when beauty standards meet the politics of who counts as ‘desirable’? We explore how conventions of attractiveness continue to drive hiring, career advancement, and salary in 2025, with new data showing significant workplace bias, and how these standards intersect with issues of race and exclusion. Is the celebration of “good genes” a harmless compliment or a window into social hierarchies and the historic discrimination that persist in modern institutions?

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