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As both a journalist and the founder of Scot Media Tulsa, I see the highs and lows of public relations play out every week. Some PR pros make coverage effortless, while others create obstacles that kill a story before it ever hits the air.

In this episode of Press Play with Jeromee Scot, I share real-world examples of what worked — and what didn’t — in recent PR interactions. From honesty and flexibility to sloppy emails and unavailable sources, these lessons reveal exactly how journalists view your pitches and what separates a strong relationship from a missed opportunity.

Scot Media Tulsa is a full-service media relations and communications agency helping businesses and nonprofits amplify their stories through media strategy, video production, and digital marketing. Learn more at www.ScotMediaTulsa.com

🎧 Listen in to sharpen your media relations game.

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In this episode of Press Play with Jeromee Scot, Jeromee explores the top five ways journalists are using AI in 2025 and what that means for PR, communications, and marketing professionals. Inspired by a recent conversation with a former TV journalist now working in corporate communications, this episode unpacks how AI is changing story discovery, source finding, and newsroom workflows and how you can adapt your strategy to stay visible.

You will learn how to:

• Optimize your content for Answer Engine Optimization (AEO) so AI can surface your story ideas
• Ensure audio quality in interviews and recordings so AI transcription tools capture your message correctly
• Keep your social and professional profiles updated so journalists and AI see you as an active credible source
• Use fresh website content blogs and FAQs to make sure you are part of AI driven story brainstorming
• Maintain consistent messaging across all platforms so fact checking tools do not create confusion

Whether you are representing a nonprofit, a small business, or a corporate brand, this episode will give you the insights you need to keep your story top of mind in an AI powered newsroom.

👉 Want more resources to strengthen your media strategy? Visit www.ScotMediaTulsa.com to learn how Jeromee can help you tell your story with confidence.

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In this episode of Press Play with Jeromee Scot, Jeromee shares practical strategies for what to do if the media doesn’t cover your event. Inspired by a recent conversation at PRSA Tulsa, this episode explores why media coverage isn’t always guaranteed, why it’s rarely personal, and what you can do to keep your story moving forward.

You’ll learn how to:

• Capture and share your own photos and video clips to improve your chances of post-event coverage
• Craft a follow-up press release that includes all the essential details and quotes
• Make yourself available for timely follow-ups
• Ask for constructive feedback from journalists
• Use your owned media platforms to generate engagement and visibility

Whether you’re a seasoned PR professional or just getting started in communications, this episode will help you turn a missed opportunity into new momentum for your message.

👉 Want more resources to strengthen your media strategy? Visit www.ScotMediaTulsa.com to learn how Jeromee can help you tell your story with confidence.