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Growing, producing and delivering the food and drink we consume involves a complex web of suppliers, manufacturers, farmers and retailers, all of which are under pressure to deliver goods on time and budget. They must manage their costs and resources efficiently, be sustainable, look after their staff, and create robust and trustworthy supply chains. While these pressures are nothing new, what has changed is the need for food and drinks companies to respond to the challenge for fear of being left behind by the competition. The ever increasing social and environmental challenges mean that moving to become sustainable is no longer an option, but a necessity. In this podcast Jenny and Pradipto discuss the need to get smart about what that response looks like and how it’s more important than ever to have a real understanding of the size of the challenges that lie ahead – and use data, information and insight to take action, rather than go on ‘gut instinct’ or indecision.