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In Episode 96 of the Pre-Zero Sports Talk Podcast, host Sid Bensalah interviews Josephina Oji, Global Director of Impact, Sustainability, and Transformation, for an engaging discussion on leadership, sustainability, and the value of an outsider perspective in sports.
Josephina shares her “squiggly career” journey from law, human rights, and government policy into global sports strategy. Drawing on experience in diplomacy, criminal justice reform, and health equity, she explains how new perspectives can challenge traditional thinking within the sports industry.
The discussion examines why sport remains one of the most influential yet fragmented sectors regarding governance, sustainability, and long-term strategic planning. Josephina emphasizes that social and environmental responsibility should not be seen as a mere compliance task, but as a competitive advantage that can open new markets, build community trust, and generate lasting impact.
From golf’s transformation and emerging markets to fan behavior, gender equity, and the role of storytelling in sustainability, this episode highlights how sport can become a powerful tool for global change. Josephina also shares her thoughts on leadership, navigating the industry as a young Black woman, and the importance of building allies and strategic partnerships to promote meaningful progress.
Timestamps
00:00 Josephina Oji: The Outsider Advantage in Sport, Sustainability, Leadership, and Impact
04:24 Intro
08:47 Soft Power & Equity in Diplomacy and Pandemic Response
10:35 Leaving Government: Consulting and the Business Case for Impact
18:36 Will AI Replace Lawyers?
25:36 Why Sport Hired Her
31:18 Outsider Blind Spots, Barriers, & Leadership Challenges
38:17 Building Trust in Sport Through Expertise & Strategy
45:41 Allies in the Room: Influence & Advocacy
46:14 Why Sport Feels “Immature” & Why That Creates Opportunity
50:32 Fan Behavior, Storytelling, & Breaking Down Silos
01:02:15 Representation, Tiger Woods, & the Next Generation
01:06:04 Why Equal Pay Still Lags in Elite Sport
01:13:39 Lightning Round
01:21:27 AI, Legacy, & Sport as a Vehicle for Change
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