Practicing Uncommon Human Skills of Sales, Casey Jacox, Author - Win the Relationship Not the Deal

Summary:

Today we bring Casey Jacox, a former #1 seller turned consultant and speaker, who emphasizes the importance of human connection in sales. We dive into "uncommon human skills" in sales.

We discuss how things like vulnerability, curiosity, and humility can transform the sales process into a more authentic and effective experience. Casey shares personal stories and insights from his journey, highlighting the power of asking great questions and building genuine relationships. Casey has a unique perspective being someone that excelled for over a decade as a top seller and shares how he stayed consistent for so long. Part of his approach he know consults and many of these skills are things we all have the capability to employ but we may be a little afraid of showing these skills to people without looking weak.

Casey also shares a nice approach when people ask how are you different from your competition and just a little technique to think about without making stuff up. This was a good episode for anyone that's always tried to figure out what human skills can set you apart whenever you're selling anything in your personal life or in a business context!

Key Moments:

00:00 Introduction to Human Connection in Sales

02:53 The Essence of Selling: Asking Great Questions

06:11 Vulnerability and Authenticity in Sales

08:49 The Power of Storytelling and Connection

12:10 Lessons from Sports: Humility and Teamwork

15:01 Curiosity as a Superpower in Sales

17:53 The Journey of Personal Growth and Learning

27:50 Mastering the Art of Inquiry

32:32 Differentiation in Sales: Unique, Comparative, and Holistic

40:15 Creating a Culture of Curiosity and Feedback

44:42 Personal Connections: The Human Element in Sales

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