Practice #7: Understand & Embody Relational Over Transactional Biz Creation

Relational business is about building genuine, ongoing connection with your community—beyond just the moment of a sale. It centers care, consent, and reciprocity in every interaction, from DMs to discovery calls to how you hold space post-container. It’s not about avoiding opinions or playing small—it’s about expressing yourself in ways that create safety and belonging, not urgency or shame.

If you haven’t already, access the companion workbook HERE

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Lauren and Nicole co-founders of @embodiedmothercare