Practical Pet Business - Episode 37 - Tradeshow and Event Planning for 2026

In this episode of Practical Pet Business, Lorin and Rob tackle one of the most important—and often overlooked—topics for pet professionals as we head into a new year: budgeting and planning for the 2026 pet industry landscape, with a special focus on local events, expos, shows, and community gatherings. As the pet industry continues to grow and evolve, so do the expectations placed on business owners. Events that were once “must-attend” cornerstones have become increasingly expensive, more complex to navigate, and, in many cases, less predictable in the value they provide. Lorin and Rob encourage listeners to take a step back and ask the tough but necessary questions: Am I truly getting enough ROI from the events I attend? Is the financial cost aligned with the opportunities I’m actually receiving? How much time, team bandwidth, and personal energy am I sacrificing—and is it worth it? They break down the hidden costs that pet pros often forget to calculate: staff coverage, travel logistics, preparation hours, inventory management, marketing spend, post-event follow-up, and the emotional toll of constant show cycles. As the industry shifts, the “value” of showing up is no longer as straightforward as it once was. Lorin and Rob also explore a deeper question: loyalty. You reward your customers’ loyalty every day. But are the events, associations, and organizations you support giving you that same loyalty back? Are they helping your business grow, supporting your goals, and acknowledging the commitment you bring year after year? Because at its core, the pet industry is built on relationships—relationships with customers, vendors, community partners, and each other. Yet those relationships are being tested as resources are stretched thinner and expectations continue to climb. The hosts unpack how to evaluate which relationships are truly beneficial, which commitments deserve to be renewed, and which may need to be reconsidered altogether. Whether you're a retailer, service provider, manufacturer, or pet professional carving out your place in the market, this episode gives you the tools to rethink your 2026 strategy with clarity and confidence. All of this—and plenty more strategic insights, tough truths, and practical advice—on this episode of Practical Pet Business.