In this episode of the Powerful Marketing Tips podcast, Mari-Liis Vaher and Laura Martšenkov cover three timely topics as the year draws to a close: managing holiday promotions, the necessity of rest, and preparing for the upcoming year.

They begin by discussing the double-edged sword of seasonal sales. While discounts can drive immediate traffic, they often attract customers who lack genuine brand loyalty. Mari-Liis and Laura explore why competing on price can damage your long-term sales and why focusing on your unique value proposition is a sustainable alternative.

The conversation then shifts to well-being and the importance of stepping off the "hamster wheel". Laura shares insights from her recent laptop-free vacation, explaining that taking time off is less about the time away and more about the preparation and mindset that allow it to happen.

Finally, the hosts discuss how to set the stage for a successful new year. They share practical advice on organizing internal processes and reflect on the patience required to build long-term success.

• The risk of holiday discounts: relying heavily on price cuts can train customers to wait for sales rather than buying for value.
• Value over price: effective marketing focuses on service, product quality, and people rather than just being the cheapest option.
• Rest is strategy: stepping away from daily operations often leads to better solutions and renewed energy.
• Preparation enables freedom: planning ahead allows you to take vacations without negatively impacting client relationships or business momentum.
• The reality of growth: overnight success is a myth. Building a community or a brand takes years of consistent effort behind the scenes.
• Organizing for clarity: using the end of the year to clean up digital files and processes reduces anxiety entering the new year.

00:00 The Pros and Cons of Holiday Promotions 02:19 Why Post-Campaign Sales Drops Happen 05:48 The Importance of Rest and Vacation for Marketers 09:39 Using Time Off to Improve Business Systems 12:13 Preparing for the New Year and Organizing Processes 14:20 Reflecting on the Year and Long-Term Growth

• Book: Learn more about The Greatest Marketer book and framework: https://thegreatestmarketer.com/
• Community: Join the Powerful Marketers Hub to connect with other leaders: https://powerful-marketers.com/hub/

We are Powerful Marketers, a global community where marketing and business leaders connect, collaborate, and grow.

Inside the Hub, you’ll find: ✅ Practical training and resources to sharpen your skills ✅ Tactical spaces for Systems, LinkedIn, Instagram, AI, and more ✅ Local and global meetups to stay accountable ✅ Daily support from marketing professionals who truly get it

👉 Join the Powerful Marketers Hub today and get your first month FREE with code PODCAST. Use this link to sign up and enter the code.

Website: powerful-marketers.com Instagram: @powerfulmarketers LinkedIn: Powerful Marketers

#powerfulmarketers #podcast #marketingcommunity #businessstrategy #marketingleadership #marketingpodcast

Feeling unsure how to stand out on Amazon? In this episode of the Powerful Marketing Tips podcast, host Mari-Liis Vaher talks with Pasha Knish, CEO of AMZ Optimized, about what it really takes to succeed on Amazon today.

Pasha shares how he moved from selling products to building a full-service Amazon agency, why market fit matters more than “hacks”, and the core steps to launch and grow on Amazon. They also walk through a live mini consultation for Mari-Liis’s book The Greatest Marketer and talk about how to use pre-orders, AI tools, and smart advertising to build visibility and trust.

💡 What You’ll Learn in This Episode:

• Why visibility on Amazon starts with market fit, not tricks
• How to use keyword research before you even decide what to sell
• The first critical steps to launching a product on Amazon
• When it makes sense to partner with an agency or freelancers
• How to scale an existing Amazon business using advertising and subscriptions
• Ways to expand your brand beyond Amazon into other markets and channels
• How AI is changing Amazon listings and search
• Simple experiments to test product demand before you invest in inventory
• Common myths about selling on Amazon and what still works now
• Practical tips for launching a book on Amazon using pre-orders and your existing audience

⌛ Key Timestamps:

00:05:07 – Navigating the Amazon marketplace and why market fit matters 00:10:08 – Strategies for success on Amazon and first steps for new sellers 00:14:57 – Building a brand beyond Amazon and why the platform should be part of an ecosystem 00:19:59 – Scaling and expanding your Amazon business with ads and catalog growth 00:24:27 – The evolution of AI in ecommerce and intent-based search 00:27:05 – Innovative tools and data strategies for Amazon sellers 00:29:36 – Quick wins and “hacks” to validate ideas and test demand 00:30:39 – Debunking myths about selling on Amazon 00:38:44 – Inspiration, mindset, and actionable takeaways

🔗 Resources & Links:

• Learn more about AMZ Optimized: amzoptimized.com
• Try the Amazon data tool: amzbrain.ai
• Connect with Pasha on LinkedIn: linkedin.com/in/pasha-knish/
• Learn more about Mari-Liis’s book The Greatest Marketer (now available on Amazon!): thegreatestmarketer.com

👋 Who We Are:

We are Powerful Marketers, a global community where marketing and business leaders connect, collaborate, and grow. Inside the Hub, you’ll find: ✅ Training and resources to sharpen your skills ✅ Tactical spaces for LinkedIn, Instagram, AI, and more ✅ Local and global meetups to stay accountable ✅ Daily support from marketing professionals

👉 Join the Powerful Marketers Hub today and get your first month FREE with code PODCAST.

Use this link to sign up and enter the code: https://community.powerful-marketers.com/plans/1817594?bundle_token=efcbda8aac51702f640d669c70c95291&utm_source=manual

🌐 Let’s Connect:

Website: powerful-marketers.com Instagram: @powerfulmarketers LinkedIn: Powerful Marketers

#powerfulmarketers #podcast #marketingcommunity #marketingtips #amazonmarketing #ecommerce

Feeling like a hamster in a wheel with your marketing? In this episode of the Powerful Marketing Tips podcast, co-founders Mari-Liis Vaher and Laura Martšenkov continue their unscripted conversation sparked by AI-generated questions. This time, the focus is on marketing leadership, proactive planning, and protecting your well-being.

They unpack the idea of “hurry slowly”, why always being “busy” is not a badge of honor, and how to shift from reactive task-doing to clear, intentional leadership. You’ll also hear why MIP (Most Important Person) time, systemizing repetitive work, and healthier boundaries are non-negotiable if you want to lead sustainably instead of burning out.

02:39 The Importance of Proactive Marketing Leadership 05:41 Hurry Slowly: Balancing Urgency and Importance 08:04 Maximizing MIP Time for Strategic Work 10:54 Systemizing Recurring Marketing Activities 13:46 Empowering Teams Through Delegation 16:37 Understanding the Bigger Picture in Marketing 19:26 Protecting Against Burnout in Marketing 21:46 The Role of Relationships in Marketing Success

• Episode: We Let AI Interview Us (Here’s What Happened)
• Video: How MIP Hour Helps Increase Productivity
• Free resource: Marketing Workflow Setup Template
• Learn more about The Greatest Marketer book and framework

We are Powerful Marketers, a global community where marketing and business leaders connect, collaborate, and grow.

Inside the Hub, you’ll find: ✅ Practical training and resources to sharpen your skills ✅ Tactical spaces for Systems, LinkedIn, Instagram, AI, and more ✅ Local and global meetups to stay accountable ✅ Daily support from marketing professionals who truly get it

Join the Powerful Marketers Hub – global community for marketing and business leaders Use code PODCAST for one month of premium access: https://powerful-marketers.com/hub/

Website: powerful-marketers.com Instagram: @powerfulmarketers LinkedIn: Powerful Marketers

#powerfulmarketers #podcast #marketingcommunity #AIinmarketing #marketingpodcast #businesspodcast