Powerful Communication Podcast Podcast Por Comsteria Limited arte de portada

Powerful Communication Podcast

Powerful Communication Podcast

De: Comsteria Limited
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The Powerful Communication podcast from Comsteria is an essential listen for businesses, brands, comms teams and public relations professionals. We cover every aspect of communication - from social media and websites, video production and podcasts, to traditional media relations, interviews, presentation skills and much more. If you've got something to say and want to say it better, and if you're interested in the fast moving world of corporate communications - this is the podcast for you. Fast moving, jargon free, opinionated and dedicated to helping you in the course of your work.2025 Comsteria Limited Economía Política y Gobierno
Episodios
  • The Purpose Audience Message Framework for Effective Presenting
    Apr 8 2026

    Are you tired of just getting through your presentations and thinking, "Thank God that's over"?

    In this episode, we share a much better way to speak in public, whether you are chatting in a small team briefing or presenting on a massive conference stage. We dive into Comsteria Limited's signature "Purpose, Audience, Message" method to help you turn presentation panic into a genuine glow and sense of accomplishment.

    You will learn why you need to move beyond simply wondering what you want to say and how to say it.

    Instead, we will show you how to start by defining a clear outcome or business objective—your true Purpose. Next, we discuss how to stop seeing your listeners as a "generic mass" and start connecting with them as real people with unique needs, problems, and barriers. Finally, we will teach you how to craft a perfectly tailored Message that actually inspires those specific people to take action.

    This simple framework will give you the discipline to stop rambling, build better rapport, and actually enjoy your time in the spotlight. Tune in to learn how to make a lasting improvement to your communication skills, and don't forget to reach out to us at Comsteria if you are looking for personalised coaching, practice, and support!

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    5 m
  • Why You Need Media Training (Even If You're Avoiding Journalists)
    Apr 7 2026
    Think you don't need media training just because you want to keep journalists at arm's length? Think again. In this episode, we break down why media training remains a crucial investment for senior professionals, politicians, and business leaders, even if you never plan on doing a traditional TV, radio, or newspaper interview. We explore two hidden realities of the modern professional landscape. First, the mainstream media still holds a disproportionate amount of influence behind the scenes. We reveal how key stakeholders, like investors, banks, and community councils, rely on media monitoring agencies and daily clippings files to track industry moves. Earning a mention in the press carries serious professional currency, providing you with a credibility boost that can open doors before you even step into a meeting. Second, you are already running a media organization. Whether your communications team needs a quick update for Instagram, you are hosting a company webinar, or you're appearing as a guest on a video podcast, the camera is everywhere. We discuss how proper training ensures you don't waste time stumbling through multiple awkward takes when a phone is inevitably shoved in your face. Tune in to discover how practicing in a safe space gives you the agency to dictate exactly how your message is delivered. Stop crossing your fingers and hoping the spotlight goes away, and learn how a little extra shine can give you a massive competitive edge over everyone else in your field.
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    7 m
  • Truthful Deflection: Mastering the Media Tightrope
    Apr 6 2026

    This guide from Comsteria provides essential advice for high-profile individuals on how to handle difficult media inquiries without resorting to dishonesty. Media trainer Colin Kelly argues that claiming an inability to comment is often a transparent lie that makes a speaker look defensive and invites further aggressive questioning. Instead, Colin advocates for total candour, suggesting that professionals should explicitly state they are unwilling to speak on a topic at that moment. By asserting this boundary truthfully, speakers maintain a position of strength and prevent journalists from exploiting inconsistencies in their story. This strategy helps politicians and executives navigate the pressures of public life while maintaining their integrity and personal agency. Ultimately, honest communication is the most effective way to manage a reputation during investigations or sensitive situations.

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    5 m
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