Power in the causes which form cults

✅ Tom’s Shoes…Billion Dollar Brand

We all know many large companies that participate in cause marketing, but the one that is often at the top of people’s minds is TOMS shoes. TOMS was founded in 2006 and boasts a business model that promotes giving back. Their model is referred to as the “one-for-one concept” where they promise to deliver a pair of free, new shoes to a child in need for every sale of their retail product.

Show notes: https://rapidboostmarketing.com/power-of-causes-and-cults/