Power Producers Podcast Podcast Por David Carothers arte de portada

Power Producers Podcast

Power Producers Podcast

De: David Carothers
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We are refining and redefining the sales game. A place where sales professionals can come to learn from other sales professionals and thought leaders who have mastered their craft. Real sales professionals. Real stories. Real results. Are you ready to feel the power? Economía Gestión y Liderazgo Liderazgo Marketing Marketing y Ventas
Episodios
  • Cyber Insurance Risk Management with Zane Goldthorp

    Cyber Insurance Risk Management with Zane Goldthorp
    Oct 3 2025
    In the third installment of this Shoptalk series, host David Carothers and guest Zane Goldthorp of ProWriters shift the focus to proactive risk management for cyber insurance. They make the case that even in a soft market, a responsible business owner's focus should be on security, not just on meeting minimum carrier requirements. The conversation covers the essential security controls every business should have, including MFA, MDR, and employee training. They also dive into a real-world claim scenario that highlights a critical coverage gray area—the "Bring Your Own Device" (BYOD) issue—and discuss the potential conflicts between carrier-provided security services and an agent's referral relationships with Managed Service Providers (MSPs). Key Highlights: Essential Risk Management Controls Zane Goldthorp outlines the foundational security measures agents should be discussing with their clients. While carriers may have relaxed some requirements, essentials like MFA (Multi-Factor Authentication), regular backups, and email security are non-negotiable. He also notes the industry's shift from EDR (Endpoint Detection and Response) to the more proactive MDR (Managed Detection and Response). The Human Element: Employee Training The conversation stresses that one of the most effective and overlooked risk management tools is consistent employee training. With phishing and business email compromise being the source of most breaches, training employees to spot increasingly sophisticated attacks can be the make-or-break difference in preventing a major claim. A Critical Coverage Lesson: The BYOD Problem David shares a story from a real claim that exposed a major potential coverage gap: whether a breach is covered if it originates on a personal device not owned by the company. This "Bring Your Own Device" (BYOD) issue highlights the critical importance of understanding policy nuances and working with an expert wholesaler who knows the forms inside and out. Navigating Carrier Services and MSP Relationships Many cyber carriers now offer security services as part of their policies. While valuable, David cautions agents to be mindful of their referral relationships with MSPs (Managed Service Providers). An MSP may view these carrier offerings as direct competition, potentially damaging a crucial referral source. The key is clear communication to ensure all parties are aligned. Connect with: Zane Goldthorp LinkedIn David Carothers LinkedIn Kyle Houck LinkedIn Visit Websites: Power Producer Base Camp ProWriters Killing Commercial Crushing Content Power Producers Podcast Policytee The Dirty 130 The Extra 2 Minutes
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    23 m
  • The Diamond Letters with Kevin Ring

    The Diamond Letters with Kevin Ring
    Oct 1 2025
    In this episode of the Power Producers Podcast, host David Carothers, co-host Kyle Houck, and returning guest Kevin Ring of the Institute of Work Comp Professionals come together for a special tribute to the legacy of an industry pioneer, Preston Diamond. The conversation is sparked by the release of "The Diamond Playbook," a new book compiling decades of Preston Diamond's influential weekly sales letters. Kevin shares the story behind the book's creation and offers a deep dive into Preston's timeless sales philosophy: being client-centric, using stories to build trust, and moving beyond a product-pushing mentality. They also discuss how Preston's critiques of agency websites from the 1990s are still shockingly relevant today. Key Highlights: Honoring a Legacy: The Diamond Playbook Kevin Ring details how the Institute of Work Comp Professionals discovered a massive archive of Preston Diamond's weekly sales letters, which began as a fax broadcast, and compiled them into a book. The project was a surprise tribute to honor Preston's immense and ongoing contribution to the insurance industry and the thousands of agents he has mentored. Preston's Timeless Sales Philosophy The conversation centers on the core of Preston's teachings: never be product-centric. Instead, agents must first focus on understanding a client's needs, wants, and fears. By building a relationship of trust and using powerful stories to explain complex concepts, the insurance sale becomes a natural and easy conclusion to a value-driven conversation. The Agency Website Problem: A 30-Year Echo A fascinating takeaway is an essay Preston Diamond wrote in the 1990s critiquing agency websites. Kevin and David discuss how his gripes—that most sites are just static "electronic business cards" instead of powerful tools for establishing expertise and credibility—are just as true today, highlighting a persistent missed opportunity for many agencies. Client Share Over Market Share The episode revisits another of Preston's core tenets: focus on deepening relationships with existing clients. They discuss the immense, low-hanging fruit available by rounding out accounts ("client share") and networking clients with each other. This creates powerful exit barriers and demonstrates a level of value that goes far beyond just placing a policy. Connect with: David Carothers LinkedIn Kevin Ring LinkedIn Kyle Houck LinkedIn Visit Websites: Power Producer Base Camp Institute of WorkComp Professionals Killing Commercial Crushing Content Power Producers Podcast Policytee The Dirty 130 The Extra 2 Minutes
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    49 m
  • Why Every Agent Should Lead with Cyber with Zane Goldthorp

    Why Every Agent Should Lead with Cyber with Zane Goldthorp
    Sep 26 2025
    In the second episode of our multi-part Shoptalk series, host David Carothers, co-host Kyle Houck, and guest Zane Goldthorp of ProWriters dive into the strategy of selling cyber insurance in a soft market. The conversation begins with an update on ProWriters' expanded capabilities as a full-scale professional liability wholesaler. The core of the episode focuses on the agent's "duty to offer" and presents a powerful strategic argument for getting clients into a cyber policy now, before the market inevitably hardens. They provide tactical advice for overcoming client pushback and reframe the conversation from selling a policy to fulfilling an advisor's duty to protect a client's livelihood. Key Highlights: More Than Just Cyber: ProWriters' Full Capabilities Zane Goldthorp clarifies that ProWriters is a full-scale professional liability wholesaler, handling everything from Tech E&O and D&O to specialty programs for Contractors and A&E, now backed by their acquisition by Victor. He also explains that their platform is complemented by a team of expert brokers who handle complex risks offline, ensuring agents have support for any professional liability need. The "Duty to Offer" Cyber Insurance David makes a strong case that agents have professional and E&O-driven "duty to offer" cyber coverage. He argues that an agent's job is to protect a client's assets and livelihood, which makes the cyber conversation a non-negotiable part of the relationship, even when clients are facing rate increases on other lines of coverage. The Strategic Case for Buying in a Soft Market The conversation presents a compelling strategy: get your clients into a cyber policy now. By the time high-profile breaches and increased claims make clients want to buy coverage, the market will have already hardened. David and Zane argue that the smart play is to lock in coverage when pricing is low and underwriting is flexible, turning a difficult future new business placement into a much simpler renewal. Overcoming Client Pushback on Price When a client is facing other premium increases, the agent must reframe the cyber conversation. The key is to acknowledge the financial strain but explain that an uninsured cyber claim would be far more catastrophic to their business. The hosts provide advice on breaking the cost down into manageable business terms to show its affordability relative to the risk. Connect with: Zane Goldthorp LinkedIn David Carothers LinkedIn Kyle Houck LinkedIn Visit Websites: Power Producer Base Camp ProWriters Killing Commercial Crushing Content Power Producers Podcast Policytee The Dirty 130 The Extra 2 Minutes
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    21 m
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