Power CEOs (Aired 12-08-2025) Eliminating Sales Guesswork: How Tom Lighty Built a Data-Driven Revenue System That Scales Trust and Performance

In this insightful episode of Power CEOs, host Jen Gaudet sits down with revenue transformation expert and executive leader Tom Lighty, creator of the Lytics Revenue System, for a deep dive into what truly drives sustainable sales growth in today’s complex business landscape. With more than 25 years of experience leading enterprise-level revenue teams, Tom shares why most organizations struggle to scale sales despite investing heavily in CRMs, tools, and tactics.

Tom explains how Lytics was built to solve a critical gap in the market: the disconnect between sales activity, data visibility, and real business outcomes. Rather than relying on fragmented tools or outdated BPO models, Lytics combines people investment, campaign segmentation, and ROI-driven analytics into a single, scalable revenue system.