Potluck Podcast Por Scott & Drago arte de portada

Potluck

Potluck

De: Scott & Drago
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The podcast that stirs up a unique flavour of people, culture and brands in Asia. Presented by Scott Percival and Drago Djourov, two independent market researchers based in Singapore.© 2023 Potluck Ciencias Sociales Economía Marketing Marketing y Ventas
Episodios
  • Staying Tuned in, with Angel Teo
    Mar 5 2026

    In this episode, Potluck hosts Scott and Drago sit down face-to-face with Singapore's most recognisable voice - that of Angel Teo.

    Angelique Nicolette Teo, aka Angel, is host of the BIG SHOW on Kiss92 - one of Singapore’s most popular and iconic morning radio shows, Angel’s been in the public eye—and ear—for the past 20+ years as an EMCEE, moderator, host, model and online creator. Her incredible career has been straddling, to great success, entertainment and bussiness.

    Angel stirs the pot to talk about personal branding, longevity, storytelling and commercial credibility.

    The listeners will learn about a number of fascinating tension that Angel is negotiating in her career and personal interests:

    - Resilience and longevity: how does one stay relevant in an increasingly fragmented media market - especially as a female entertainer and business person?

    - Travel stories & sustainability stories: how does one tell engaging stories about the two while recognising the inherent tension?

    - Authenticity & commercial credibility: how does a public figure build and maintain an authentic persona that is true to who they are, but also a viable commercial asset?

    ...and more...


    You can follow Angel here:

    https://www.youtube.com/@angeliqueteo

    https://www.tiktok.com/@angeliqueteoofficial

    https://www.facebook.com/angeliquenicoletteteo/

    https://www.linkedin.com/in/angeliquenteo/


    Subscribe and follow Potluck here:

    www.potluckpodcast.asia/

    https://podcasts.apple.com/gb/podcast/potluck/id1491720768

    https://open.spotify.com/show/15I5xbuwJn0bq8MsPD616n?si=4a5b40d9ca164c63

    www.potluckpodcast.asia/

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    45 m
  • Less Noise, More Nurture: Chinese New Year 2026, with Olivia Plotnick
    Feb 24 2026

    In this episode of Potluck, hosts Scott and Drago discuss Chinese New Year 2026 with Olivia Plotnick, founder of Wai Social, a Shanghai-based agency helping global brands navigate China's unique social media ecosystem. Olivia's insights regularly feature in the Financial Times and Jing Daily, and she's become a go-to voice on what it actually takes to connect with Chinese consumers.

    Olivia unpacks the defining shift of this year's CNY campaigns: a move from collective celebration toward self-nurturing. She explains how brands like ON Running and Nike are validating holiday fatigue and positioning restraint as a premium value, while local brands like Semir are harnessing co-creation to let consumers shape the narrative.

    We also explore why younger consumers are skipping the trip home, how gifting is becoming more about "me" than "we," and what foreign brands can learn from domestic players who compete on speed, quality, and cultural fluency.

    Our listeners will learn about:

    • The shift from family obligation to self-nurturing — and what's driving it
    • Why ON Running's quiet, cinematic approach stood out in a noisy CNY landscape
    • How Nike reframed sport as a psychological tool, not a performance metric
    • Apple's CNY film and the power of learning to say no
    • Semir's UGC-driven "What Kind of Horse" campaign and co-creation as creative engine
    • ToSummer's nostalgic, handcraft-led approach to slowing down
    • The new gifting mindset: buying for yourself, not others
    • Top advice for foreign brands navigating China's CNY moment — and when not to force localisation

    Campaign links:

    • Apple CNY 2026: https://mp.weixin.qq.com/s/fnfFdy9LlAHg3V-lkZ-JAA
    • ON Running CNY 2026: https://mp.weixin.qq.com/s/Fsukf-CKiikqlCI873aO-w
    • Semir "What Kind of Horse is Semir?": https://mp.weixin.qq.com/s/4jKN49jLfjnVbel_E4Y8cg
    • ToSummer "Bamboo Horse, Youthful Journey": https://mp.weixin.qq.com/s/E920qeTMl0SvzzzmB3avYw

    Follow Olivia and Wai Social:

    • Substack: https://substack.com/@oliviaplotnick

    Subscribe and follow Potluck here:

    www.potluckpodcast.asia/

    www.potluckpodcast.asia/

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    37 m
  • Tete-a-tete about Tet, with Dinh Cao
    Feb 16 2026

    In this episode of Potluck, hosts Scott and Drago discuss Tet, the Lunar New Year in Vietnam, with Dinh Cao, Associate Strategy Director at Leo Burnett Vietnam. Dinh highlights the cultural significance of Tet, noting it as a week-long public holiday for renewal and family gatherings.

    She explains how younger generations, particularly Gen Z, are reshaping Tet traditions with modern twists while maintaining cultural roots. Brands like Coca-Cola and Samsung are leveraging these changes to connect with consumers.

    Dinh also discusses the emotional and logistical challenges of homecoming, the rise of local pride, and the evolving gifting practices during Tet.

    Our listeners will learn about:

    - The historical and cultural significance of the Lunar Year in Vietnam

    - The three big cultural shifts related to Tet now

    - The commercial impact and opportunity of Tet for brands here

    - How brand strategies are evolving - and staying the same - to reflect the importance of Tet and the changing landscape

    - Standout brand case studies - a mix of foreign and local players such as Biti's Hunter, Kinh Do, Coca Cola and Samsung


    For updates on Tet campaigns and broader Vietnam trends, Dinh suggests following:

    https://www.brandsvietnam.com/

    https://www.buzzmetrics.com/


    Subscribe and follow Potluck here:

    www.potluckpodcast.asia/

    https://podcasts.apple.com/gb/podcast/potluck/id1491720768

    https://open.spotify.com/show/15I5xbuwJn0bq8MsPD616n?si=4a5b40d9ca164c63


    www.potluckpodcast.asia/

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    40 m
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