Post-BFCM Strategy Nobody Talks About (2025)

Account suspensions during Thanksgiving dinner. Promotions disapproved hours before your Black Friday sale goes live. Billing limits that freeze your spend at the worst possible moment. These aren't hypothetical disasters—they're real stories from seven and eight figure brands who didn't prepare properly for BFCM on Google Ads.

In this episode, Matt is joined by Menachem from JXT Group where, we break down the complete Google Ads preparation strategy for Black Friday and Cyber Monday, including the overlooked technical details that can destroy your biggest revenue weekend of the year.

What You'll Learn:

→ Why you need to start your BFCM campaigns 2-3 weeks early (and what happens if you don't)

→ The merchant center data feed mistakes that limit when and where your ads show up

→ P-Max vs Shopping campaign strategy for different product types and price points

→ The post-BFCM pullback strategy that protects your profit when the sale ends

→ Billing, verification, and promotion approval issues that cause account suspensions

If you're a founder or marketer at a $1-20M eCommerce brand preparing for Black Friday, this episode gives you the tactical checklist to prevent disasters and maximize performance during the highest-stakes weekend of the year.