Pop Idol's Nicki Chapman: How Her PR Genius MADE the Spice Girls

Survey for men: https://form.typeform.com/to/lzTbAxBU Survey for those who keep men alive, washed and vaguely presentable: https://form.typeform.com/to/VdDEn5Ho In this episode of The Business Men, Ben Shephard sits down with the legendary Nicki Chapman to uncover the stories behind the music that defined a generation. From helping launch the Spice Girls to shaping some of the biggest ’90s bands, Nicki shares insider secrets on building global icons and the role of PR in creating lasting success. Expect candid insights, nostalgic moments, and practical lessons on how smart publicity can transform a brand—whether in music or business. Join our Patreon today at patreon.com/thebusinessmen Email us at [e-mail] and follow on socials @thebusinessmenpod The Business Men is a production of Sony Music Entertainment. Find more great podcasts from Sony Music Entertainment at sonymusic.com/podcasts and follow us at @sonypodcasts To bring your brand to life in this podcast, email [e-mail] Learn more about your ad choices. Visit podcastchoices.com/adchoices