What if I told you that one real estate investor built such trust with his podcast audience that they handed $50 - $75 million without traditional sales pitches? Kevin Bupp started his Real Estate Investing for Cashflow Podcast in 2010, not to grow his business, but simply because he couldn't find the commercial real estate content he craved during his long drives. By sharing the raw reality of his deals - the successes, failures, and everything in between - he created such intimate connections that listeners felt like they knew him personally. When investors would approach him at conferences asking about his family by name, Kevin realised he'd accidentally discovered the most powerful trust-building strategy in business. This episode reveals how authentic storytelling and genuine transparency can transform strangers into high-value customers who are already sold before they even reach out.

00:01:00 - Why Kevin started podcasting (couldn't find relevant commercial real estate content)

00:03:00 - The unexpected business breakthrough (listeners asking to invest in his deals)

00:08:00 - How Kevin met his business partner through the podcast

00:13:00 - The $5,000 program with 100% podcast conversion rate

00:15:00 - Raising $75 million directly from listeners over 6 years

00:18:00 - The trust factor: "I feel like I know you"

00:25:00 - Kevin's advice for launching a podcast today

• How Kevin raised $50-75 million directly from podcast listeners without traditional sales funnels
• Why sharing business struggles and failures actually builds more trust than highlighting successes
• The counterintuitive reason niche podcasts outperform broad-audience shows for business growth
• How consistency and authenticity create such deep connections that listeners feel like family friends
• Why Kevin's $5,000 educational program had a 100% conversion rate from podcast listeners
• The simple strategy Kevin used to turn his Mobile Home Park podcast into his sole lead source
• How to build lasting business relationships by leading with curiosity rather than conversion

Guest Links:

• Kevin's wesbite (where you can get a free copy of his book): https://kevinbupp.com/
• Sunrise Capital Investors: https://sunrisecapitalinvestors.com/fund-4/
• Kevin's LinkedIn: https://www.linkedin.com/in/kevinbupp/

Podjunction Ecosystem:

• https://podjunction.com/
• Sadaf's LinkedIn: https://www.linkedin.com/in/sadafbeynon/

Think your podcast just needs consistent episodes and good guests? Think again. Podcast marketing expert Arielle Nissenblatt reveals why most business podcasts are doomed from the start - and it's not what you think. If you're treating your show like a content factory, churning out episodes without strategy, you're missing the real opportunity. Arielle shares the hidden difference between podcasters who grow and those who stagnate, plus the surprising truth about what podcast success actually looks like for business owners. Spoiler: it's probably not what you're measuring.

• Why the standard interview format kills engagement and what to do instead
• The critical mistake that separates growing podcasts from stagnant ones
• How to turn your expertise into derivative content that actually converts
• Why 200 downloads might be better than 5,000 for your business
• The simple practice that transforms amateur hosts into podcast pros
• How to stay responsive to your audience without drowning in feedback

Guest Links:

• Arielle's LinkedIn: https://www.linkedin.com/in/arielle-nissenblatt-90348356/
• Arielle's Website: https://www.ariellenissenblatt.com/
• EarBuds Podcast Recommendations: https://newsletter.earbuds.audio/
• Trailer Park Podcast: https://trailerparkpodcast.crd.co/
• Feedback with Earbuds Podcast: https://earbuds.buzzsprout.com/

Episode Specific Resources:

• The Daily Zeitgeist - Daily news with comedy
• Up First (NPR) - Daily news podcast
• The Daily (New York Times) - Major daily news show
• Today Explained - Afternoon news podcast
• TBoy Daily (The Best One Yet Daily) - Business news
• The Puzzler - Daily puzzle/game show
• The Five Daily Trivia Questions - Trivia podcast
• Savage Love - Relationships advice by Dan Savage
• Good Hang by Amy Poehler - Celebrity interview show
• We're Doing The Wiz (Radiotopia Presents) - Current series Arielle's listening to
• Liberty Lost (Wondery) - Recent discovery, hosted by TJ Raphael
• The Ancients - History podcast
• Secretly Incredibly Fascinating - Educational show about "boring" topics
• Fresh Air with Terry Gross - Classic interview show mentioned as example

Podjunction Ecosystem:

• https://podjunction.com/
• Sadaf's LinkedIn: https://www.linkedin.com/in/sadafbeynon/

Think everyone should start a podcast? Christopher Anderson disagrees. After 15 years hosting The Unbillable Hour, this law firm owner turned podcasting veteran has some brutal truths about who should—and shouldn't—hit record. Discover the one non-negotiable requirement that separates successful shows from expensive hobbies, why your most popular episodes might be hurting your business, and the hard lesson it took Christopher over a decade to learn about building genuine audience trust.

What You'll Learn:

• The single most important thing you need before starting any podcast
• Why vanity metrics are destroying most business podcasts
• How to deliver content your audience needs, not just what they want
• The real difference between speaking on stages and podcasting for business
• Why consistency beats popularity every single time
• Whether joining a podcast network is worth it (and the trade-offs involved)
• How to know if podcasting actually deserves a place in your business strategy

Guest Links:

• Christopher's email: christopher@sunnysidelaw.com
• The Un-Billable Hour Podcast: https://legaltalknetwork.com/podcasts/un-billable-hour/

Podjunction Ecosystem:

• https://podjunction.com/
• Sadaf's LinkedIn: https://www.linkedin.com/in/sadafbeynon/

Most podcasters think success means making everyone happy. Neal Veglio, founder of Podknows Podcasting, reveals why that approach is killing your show before it even gets started. With over 25 years in audio and a track record of guaranteeing results for his clients, Neal shares the uncomfortable truth about what actually makes podcasts succeed. From his controversial take on guest interviews to why half your audience should hate your content, this conversation will challenge everything you think you know about growing a business podcast. If you're tired of playing it safe and ready to make real impact, this episode is your wake-up call.

• Why trying to please everyone guarantees podcast failure
• The character development process that makes hosts memorable and relatable
• Neal's controversial stance on why you should think twice about having guests
• How extreme niching led to 3,000 downloads for a basket weaving podcast
• The uncomfortable truth about podcast charts and why they don't matter
• Strategic approaches to finding and growing your ideal audience
• Why 50% of listeners should hate your show (and why that's good)

Guest Links:

• Neal's Business: https://podknows.co.uk/
• Neal's Podcast 'Podcasting Insights': https://www.podmastery.co/
• Neal's LinkedIn: https://www.linkedin.com/in/nealveglio/

Podjunction Ecosystem:

• Podjunction Home: https://podjunction.com/
• Sadaf's LinkedIn: https://www.linkedin.com/in/sadafbeynon/

What if everything you thought you knew about podcast ROI was wrong? Reed Hansen launched his podcast expecting new leads to pour in from his growing audience. Instead, he got zero external leads—but somehow created his highest-performing marketing channel. In this eye-opening conversation, Reed reveals how his "failed" podcast transformed relationships with existing clients rather than attracting new ones. Discover why treating podcasting as a networking exercise beats chasing download numbers, and learn the surprising way Reed's clients finally recognised his true expertise after months of ignored newsletters.

• Why Reed's podcast generated zero external leads but became his top marketing channel
• How existing clients suddenly started buying additional services after hearing his podcast
• The "networking exercise" approach that beats traditional podcast metrics
• How to integrate podcast content into newsletters and social media for maximum impact
• Why video snippets and authentic conversations build authority that emails can't match
• The mindset shift that transforms podcasting from lead generation tool to relationship builder
• Real-world results from helping clients replicate this unconventional approach

Guest Links:

• Market Surge: https://marketsurge.io/
• Reed's email: reed@marketsurge.io

Podjunction Ecosystem:

• https://podjunction.com/

Think starting a podcast is just talking into a microphone? Dave Jackson from the School of Podcasting reveals why that mindset kills most business podcasts before they even get started. With over 20 years of podcasting experience and thousands of successful launches under his belt, Dave shares the brutal truths about what separates podcasters who stick around from those who fade away. From the hidden time costs that shock new podcasters to the monetisation mistakes that keep creators broke, this conversation will change how you think about podcasting as a business tool. If you're considering a podcast for your business or wondering why yours isn't growing, Dave's insights could save you months of frustration.

Guest Links:

• School of Podcasting: https://schoolofpodcasting.com/
• Dave's FREE podcasting checklist: https://schoolofpodcasting.com/podcast-launch-checklist/

Podjunction Ecosystem:

• Podjunction Home: https://podjunction.com/

Scott McInnis spills the tea on how his podcast, Building Better Cultures, has been a game-changer for his business. He shares a hilarious moment when a potential speaking gig came directly from a listener who fell in love with his show. It’s all about keeping it real and human, with Scott emphasizing that people, not organizations, are the heart of change. We dive into the nitty-gritty of how prepping guests can make them shine brighter than a freshly polished trophy. Plus, Scott's got some juicy insights on how he’s evolved his approach to podcasting over the years, making it not just a fun side gig but a powerful tool for connecting and growing his brand. Buckle up, because this episode is packed with laughs, wisdom, and a sprinkle of biscuit-eating charm!

Links referenced in this episode:

• iscot
• inspiringchange.ie

Want help creating your own podcast? Visit us at podjunction.com or reach out to Sadaf directly on LinkedIn: https://www.linkedin.com/in/sadafbeynon/

Today, we're diving into the wild world of podcasting with the one and only Brett Curry! He's the CEO of OMG Commerce and the host of the E Commerce Evolution podcast, and he's here to spill the beans on why podcasting is like the secret sauce for growing your brand.

Spoiler alert: it’s not just about the audience; it’s about building trust, creating connections, and having a blast while doing it! We’ll chat about how Brett juggles running an agency and a podcast, the ups and downs he’s faced, and why sometimes he feels like quitting – but then gets that sweet reminder that people love his show!

So grab your headphones, kick back, and let’s get into all the giggles, insights, and a dash of chaos that comes with podcasting!

Links referenced in this episode:

• omgcommerce.com
• brettcurry.com

Want help creating your own podcast? Visit us at podjunction.com or reach out to Sadaf directly on LinkedIn: https://www.linkedin.com/in/sadafbeynon/