Podcasting for Trust, Not Just Downloads (Bonus EP52)

I had an amazing conversation with Sheryl, a former national TV broadcaster who now helps entrepreneurs grow their businesses through podcasting and visibility. We dug into why podcasting isn't just about downloads, it’s about building real, high-trust relationships that can lead to clients, collaborations, and speaking opportunities. She also shared some eye-opening insights on using podcasting as a strategic marketing tool, why high-ticket offers are a smarter starting point, and how AI is starting to impact the podcasting space. If you’ve ever wondered how to make podcasting actually work for your business, this conversation is packed with clarity and direction.

Timestamps
00:38 Overcoming the Fear of Being Seen
01:21 Sheryl's Broadcasting Background
03:11 Challenges and Strategies of Starting a Podcast
05:09 Monetizing Your Podcast
07:13 Building Trust Through Podcasting
19:17 Leveraging AI in Podcasting
23:39 Guesting on Podcasts for Visibility

👉 For all the links and resources mentioned in this episode, check out the supporting blog post here.

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