Podcasting as a Marketing Strategy

In This Episode

What is a Podcast :)

What isn’t a Podcast

How to find podcasts

Are podcasts an effective marketing tool

Is it a big undertaking?

Is it expensive to set up

How to pick a title

The podcast graphic

Writing the podcast description

Are podcasts about selling something

Choosing content

How to make a podcast stand out

How often should we put out a podcast

How long should an episode be

The best thing about podcasts

How long do you keep a podcast going

How to market your podcast

How to pick a guest

Are they a good alternative to video

Are they more effective than blogs

Are podcasts a good source of website traffic?

Is a podcast a good long-term asset to have for your business

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