A painful truth for business podcasters who still think follower counts equal listeners...

Let’s get uncomfortable for a moment.

LinkedIn tells you that bigger is better. Hit that 10,000, 50,000, or even 100,000 follower milestone, and suddenly you’re tempted to believe you’re sitting on a goldmine of eager podcast listeners.

That couldn’t be further from the truth.

I’ve consulted with more than enough LinkedIn 'influencers' to know this: if you’re counting on that social proof to deliver actual podcast results, you’re going to be disappointed.

In fact, if you’re expecting more than a handful of listeners per episode simply because you have a five-figure following, you’re already losing the game.

Here’s the reality.

LinkedIn is a platform designed to serve its own interests, not yours. The algorithm is geared towards creating a false sense of reach and relevance. You post about your new episode, rack up a few dozen likes, maybe a polite comment from that one guy who always chimes in, and screenshot the analytics because they look impressive.

But when it comes to actual podcast listeners—real people pressing play, not bots or random scrollers—the numbers barely register.

And don’t just take my word for it.

I’ve literally done the math for clients.

The entire illusion falls apart once you work through the numbers on how posts convert followers into listeners. You’d be amazed (or horrified) at how small that number is.

Imagine this: 100,000 LinkedIn followers. That’s enough to fill a stadium, right?

So, if you’re chasing followers and bragging about your vanity metrics, you’re fooling yourself.

Want to break this cycle?

Listen to this episode to get the background on the problem.

Then, get the Swipe Files so you can fix it.

Ready to do the math? Get your free files at podmastery.co/math, or reach out for a straightforward audit of your podcast’s real growth potential.

Because your real audience deserves better than a vanity strategy.

00:00 "LinkedIn Followers Don't Equal Success"

03:57 Deceptive Podcast Popularity Tactics

08:59 Boost LinkedIn Engagement Tactics

10:46 "Podcast Growth and Mastery Tips"

Mentioned in this episode:

A Podknows Production

Podknows helps brands and creators to build their podcasts into virtual sales and marketing teams which get them results even when they're sleeping. Find out more at https://podknows.co.uk/

Every August, you'll hear the same noise about everyone disappearing.

Holidays, beaches, the world moving a little slower.

I used to kinda buy into this myth myself, until I watched a client hit pause, just to realise that their audience hadn't gone anywhere.

They'd simply found something else to jam into their earbuds. This latest episode of Podcasting Insights is all about flipping the so-called 'summer slump' on its head.

I’m walking you through three moves you can make right now, literally before the weekend’s over, to keep your download numbers in healthy shape and your listeners coming back for more.

No grand production, no drama, just practical steps you can act on right away.

Mentioned in this episode:

Book your Podmaster audit

Wanna get unstuck from the sub 100 downloads per month doldrums. Fancy getting closer to top 2% podcaster glory? Sounds like you need one of my Podmaster audits. Go to podmastery.co/lite and within 5 business days you’ll get a full video and written report on my findings. That's podmastery.co/lite

Podmaster audit

A Podknows Production

Podknows helps brands and creators to build their podcasts into virtual sales and marketing teams which get them results even when they're sleeping. Find out more at https://podknows.co.uk/

How long should your podcast episodes actually be?

Today, we’re tossing the rulebook out the window and figuring out episode length.

Forget those guru-mandated magic numbers; it’s all about what suits your story and your listeners' needs. Whether you’re aiming for a quick, snappy 15-minute burst or a deep-dive extravaganza of over an hour, we’ll guide you through the pros and cons of each format.

It’s a well-worn scene now, isn’t it: you spend your evenings slicing up episodes, creating what you’re told are “virality-ready” podcast clips, then blowing them out across Instagram and TikTok, all on the promise - usually delivered to you by a LinkedIn “guru” - that social video is the missing link between your pod and the big leagues.

You get a few views, maybe even a flattering comment from someone you’ll never meet.

But, let’s be honest. The podcast stats don’t move.

Maybe there’s the odd outlier, but mostly, you’re banging your head against the same wall every upload cycle. I see it every week with new clients, and it’s always the same confusion: “I’ve got the clips, Neal. I followed the formula. Why is my actual audience not growing?”

There’s a reason for it. And in this episode, I break open exactly why your current approach isn’t moving the needle and what you need to flip around to get real, sustainable listener growth.

Mentioned in this episode:

A Podknows Production

Podknows helps brands and creators to build their podcasts into virtual sales and marketing teams which get them results even when they're sleeping. Find out more at https://podknows.co.uk/

Book your Podmaster audit

Wanna get unstuck from the sub 100 downloads per month doldrums. Fancy getting closer to top 2% podcaster glory? Sounds like you need one of my Podmaster audits. Go to podmastery.co/lite and within 5 business days you’ll get a full video and written report on my findings. That's podmastery.co/lite

Podmaster audit

Welcome to Podcasting Insights with The Podmaster. I’m Neal Veglio, and I’m here to help independent podcasters and small business owners get real results from their shows.

In this episode, I’m sharing my top five strategies for being a better guest on other people’s podcasts.

If you’ve been invited onto shows and want to make a bigger impact, or you’re feeling nervous about coming across well as a guest, I’ve got you covered.

My goal is to help you not just appear as a guest, but become someone hosts want to invite back. If you’re ready to up your podcast guest game and create more opportunities for your brand, this episode is for you.

Mentioned in this episode:

A Podknows Production

Podknows helps brands and creators to build their podcasts into virtual sales and marketing teams which get them results even when they're sleeping. Find out more at https://podknows.co.uk/

Free download with this episode - podmastery.co/PLOT

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There's something I see too much in podcasting and it still baffles me: the endless, rambling intros that sound like the warm-up act for a local weather segment rather than a well-crafted episode.

Yet, podcasters fall into the trap every week, convinced their audience wants a 20-minute recap of what their dog ate for breakfast.

So in this episode of Podcasting Insights I share my PLOT framework—the four-step, no-nonsense approach I've been using and refining for years, both with my own content and with clients who actually care about real retention (not just download numbers to brag about on LinkedIn).

If you want honest specifics about how to hook, teach, and genuinely deliver value, without dropping your play-through stats, the PLOT method is the tool you should be using.

Here’s how it breaks down, if you want to jump to what matters most:

[00:00:00] – Why endless preamble kills retention, and what the first 60 seconds must accomplish

[00:01:23] – Building a preview that sells the value of the episode (without overloading details or wasting attention)

[00:02:56] – Understanding and using retention data: where to find the stats in Apple and Spotify dashboards, and what to do when your episodes drop below 60% retention

[00:04:04] – ‘Launch’: Creating a structure with clear signposting, hooks, and removing dead wood; using sound design to keep listeners tuned in

[00:05:57] – The ‘Offer’: Moving beyond pure value dumps, and making a meaningful offer that lets listeners take the next step without feeling like they’re being hard-sold

[00:07:31] – ‘Takeaways’: The method for making sure what you teach actually sticks, using the 3:2:1 wrap-up and the power of a micro challenge

[00:08:30] – When to tease the next episode and how not to overdo it

[00:09:22] – Recap of the PLOT steps, and your reminder to ditch the 60-minute weather intros for good

If you're serious about building a podcast that doesn't just get plays, but actually keeps listeners coming back, and moves them to action, stick this episode on your list.

And if the insight makes you rethink your next intro, or finally gets you on track with what a good episode structure should look like, you’ll know it’s working. Hit subscribe and let me know what works.

Mentioned in this episode:

Free PLOT workbook

A Podknows Production

Podknows helps brands and creators to build their podcasts into virtual sales and marketing teams which get them results even when they're sleeping. Find out more at https://podknows.co.uk/

Let’s chat about Klaxon AI and what it brings to the table.... specifically, the promise of whipping up professional audio ads for podcasts and radio quicker than you can brew a cup of coffee.

A polished 30-second ad is ready to roll. For 99 quid. Plus VAT.

But is it any good? We'll learn together shall we?

Go ahead and press play.

Relevant links:

https://www.klaxon.ai/

https://www.asa.org.uk/codes-and-rulings/advertising-codes.html

https://advertise.acast.com/news-and-insights/five-proven-ways-to-positively-impact-your-brands-kpis-when-advertising-in-podcasts

Mentioned in this episode:

A Podknows Production

Podknows helps brands and creators to build their podcasts into virtual sales and marketing teams which get them results even when they're sleeping. Find out more at https://podknows.co.uk/

I’ve lost count of the number of podcasters who approach me – sometimes in a panic, occasionally in despair – to say that their listener numbers are flatlining.

Every week when they check their analytics (and let’s be honest, we all do that even when we say we don’t care about the stats, right?), the needle hasn’t really budged.

That’s when they ask for a magic bullet.

In almost all cases, it comes down to one thing they haven’t given anywhere near enough attention: their podcast intro.

Now, before you tap out thinking, “Oh, my intro’s fine, mate. I even paid someone on Fiverr to do it for a tenner,” let me assure you – it probably isn’t 'fine'.

In this episode, I’m taking you behind the scenes on why that all-important first impression matters so much more than most podcasters think.

The mentioned study... https://time.com/3858309/attention-spans-goldfish/

Timestamped Summary

• [00:00:01] – Why you need to give more thought to your intro.
• [00:00:28] – Why long or waffly intros kill shows.
• [00:01:13] – Real-life case study: Catherine Eardley’s weak intro.
• [00:03:13] – Catherine’s new, much sharper intro.
• [00:03:37] – Research: Microsoft’s attention span report.
• [00:06:44] – The practical method for fixing intros: a plain English breakdown of my “PLOT” system, and why “Preview” and “Launch” are most essential.
• [00:07:20] – Before and after demo of a “standard” dull intro versus a reworked, punchy, listener-centred one.

Free Intros Blueprint

https://podmastery.co/intros

Links referenced in this episode:

• podmastery.co/lite

Mentioned in this episode:

Free Intros Blueprint

Download your free blueprint here

Free Intros Blueprint