Podcast Marketing for Growth

Welcome back to the ProfitSchool by MeasureU podcast Business Unfiltered with Mercer and Jeff Sauer. Today's topic is Podcast Marketing for Growth

• Mercer and Jeff examine podcasting as a growth strategy, differentiating between hosting a personal podcast and appearing as a guest on others.

• The hosts emphasize that podcasts effectively warm up an audience, acting similarly to webinars by introducing new concepts and building brand familiarity over time.

• Jeff notes that podcasting functions as an "at-home version of brand building," scaling relationship development more efficiently than traditional in-person networking events.

• Mercer highlights the value of targeting niche podcasts, stressing that reaching a smaller, highly relevant audience can be more effective than aiming for broad, mainstream shows.

• The discussion identifies "customer media marketing" as a significant benefit of podcasting, enabling deeper audience relationships through consistent content creation.

• Mercer and Jeff suggest practical approaches for securing podcast appearances, including direct outreach, networking, and leveraging AI for research and pitch generation.