Episode 63 - Referral Goldmine - Systems That Turn Podcast Clients Into Advocates

How to turn satisfied clients into your best marketers

1. Define your niche:

• Example: "The Audio Storytelling Specialist" or "Podcast Launch Concierge"
• Resource: How to Find Your Unique Selling Proposition (USP) (see "Discovering Your USP" section) Source: https://www.quillpodcasting.com/blog-posts/branded-podcast

1. Visual consistency:

• Use tools like Canva or Adobe Express for logos, color schemes, and social media templates
• Resource: Podcast Branding Guide by Lovepixel Agency - Source: https://lovepixelagency.com/podcast-branding/

1. Voice & tone:

• Match your communication style to your ideal client (e.g., professional for B2B, conversational for indie creators)

1. Add referral terms to contracts:
2. Example: "Refer a fellow podcaster and receive 10% off your next month's editing package."
3. Create shareable assets:

• Pre-written email/text templates for clients
• Social media graphics with referral codes (use Canva templates)

1. Track results:

• Use HoneyBook or Dubsado to monitor referral sources
• Offer double incentives during launch months (e.g., "June Referral Bonanza")

Pro Tip: Feature a "Client Advocate of the Month" on your website/social media to showcase top referrers.

Case Study Suggestion:

Interview an editor who grew their business through referrals, focusing on how they structured incentives and communicated value to clients.

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Episode 62 - Search Engine Optimization Hacks for Podcast Editors - How to Get Found, How to Get Hired

How to showcase expertise and attract clients through strategic content creation.

• Blogs:
• Write "how-to" guides (e.g., "10 Audio Editing Hacks to Save Time") and industry trends (e.g., "AI Tools Reshaping Podcast Editing").
• Resource: Use Canva for visuals and Grammarly for error-free writing.
• Social Media:
• Share before/after audio clips, client testimonials, and behind-the-scenes workflows.
• Platforms: Focus on LinkedIn for B2B clients and Instagram Reels/TikTok for viral tips.
• Case Studies:
• Detail client transformations (e.g., "How We Helped a True Crime Podcaster Triple Downloads").
• Template: Use Google Docs or Notion for structuring narratives.

• Blogging:
• HubSpot’s Blog Ideas Generator for topic inspiration.
• Ahrefs for SEO optimization.
• Social Media:
• CapCut for editing short-form video clips.
• Later or Buffer for scheduling posts.
• Case Studies:
• Case Study Buddy for templates and frameworks.
• Loom to record client testimonial videos.

For Blogs:

• "From Invisible to Irresistible: Blogging Your Way to Editing Clients"
• "SEO Secrets Every Podcast Editor Needs to Know"
• "How to Turn Your Editing Knowledge into Lead-Generating Blog Posts"

For Social Media:

• "Reels That Convert: Social Media Tips for Audio Professionals"
• "TikTok for Editors: Grow Your Clientele in 15 Seconds or Less"
• "Behind the Mix: How to Showcase Your Editing Process on Instagram"

For Case Studies:

• "Case Studies That Close Deals: A Step-by-Step Guide"
• "From Anonymous to Authority: How Case Studies Build Trust"
• "The Editing Transformation Series: Real Clients, Real Results"

1. Identify client pain points (e.g., inconsistent audio quality, slow turnaround times).
2. Create content addressing those issues (blogs, carousels, video tutorials).
3. Repurpose content across platforms:

• Turn blog posts into Twitter threads.
• Convert case studies into LinkedIn articles.

1. Track metrics: Use Google Analytics for blogs and Instagram Insights for engagement.

Client: Indie podcaster struggling with uneven audio...

Episode 61 - Editing for Entrepreneurs vs. Indie Creators - Tailoring Your Podcast Editing Services

How to tailor your brand to resonate with ideal clients

• Busy entrepreneurs: Time-strapped founders who need turnkey editing for thought leadership content.
• Indie creators: Solo podcasters prioritizing authenticity over polish, often on tight budgets.
• Corporate teams: Marketing departments requiring branded sound design and compliance checks.
• Coaches/experts: Professionals monetizing podcasts and needing audience-centric edits.

• Messaging:
• For entrepreneurs: “Get studio-quality edits in 48 hours-so you can focus on scaling.”
• For indie creators: “Your voice, perfected. Budget-friendly edits that keep it real.”
• Visual identity:
• Use clean, professional designs for corporate clients; playful, quirky branding for indie creators.
• Service packaging:
• Offer “done-for-you” tiers for entrepreneurs vs. à la carte editing for hobbyists.

• Blog/Social hooks:
• “3 Editing Hacks Every Time-Strapped Podcaster Needs” (entrepreneurs).
• “How to Sound Pro Without Breaking the Bank” (indie creators).
• Lead magnets:
• Free “Audio Quality Checklist” for corporate teams.
• “Budget-Friendly Editing Guide” for new creators.

Your brand identity should mirror your ideal clients’ aspirations. Use personas to guide your visuals, messaging, and service design-and watch your client roster transform.

___

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Episode 60 - Mission Possible - Defining Your Purpose as a Podcast Editor

Creating a strong brand identity is essential for podcast editors and support teams looking to stand out and attract ideal clients. A cohesive brand not only communicates professionalism but also builds trust and recognition in a crowded market.

• What is your purpose?
• Your mission statement should succinctly describe what you do, who you serve, and the unique value you provide. For example, “Empowering independent podcasters to sound their best and grow their audience through expert editing and support.”
• How to craft it:
• Ask yourself: What problem do I solve? Who benefits from my work? What impact do I want to make? Keep it concise, specific, and actionable.

• Brand voice:
• Your voice is the personality and tone of your communications-whether that’s friendly, authoritative, witty, or supportive. It should reflect your values and appeal to your target audience.
• How to develop it:
• Consider your ideal client and how you want them to feel when interacting with your brand. Are you the reassuring expert, the creative collaborator, or the efficiency guru? Be authentic and consistent across all platforms.

• Logo design:
• Decide if you want a logotype (text-based), logomark (icon-based), or a combination. Your logo should be simple, memorable, and adaptable for various uses (website, social media, video intros).
• Color schemes:
• Choose colors that evoke the right emotions for your brand. For example, blue often conveys trust and professionalism, while orange signals creativity and friendliness. Use color theory to guide your choices and maintain consistency across all branding materials.
• Consistency is key:
• Incorporate your visual elements-logos, colors, custom graphics-uniformly across your website, social media, and video content to reinforce brand recognition and professionalism.

A compelling brand identity is more than just a logo-it’s the sum of your mission, voice, and visual presentation. By clearly defining these elements and applying them consistently, podcast editors and support teams can create a memorable, trustworthy presence that attracts and retains clients

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Episode 59 - How Podcast Editors Get Paid - Key Considerations When Setting Rates

Proper pricing ensures sustainability for podcast editors while providing clarity and value to clients. Whether charging per episode, hourly, or via monthly retainers, aligning pricing models with client needs and editor capabilities is key to building a successful business.

Monthly Retainers

• Overview: Clients pay a recurring monthly fee for ongoing editing services.
• Benefits:
• Predictable revenue and workload for editors.
• Stronger client relationships due to consistent collaboration.
• Higher customer retention and increased opportunities for upselling services

1. Payment Timing Options

• Upfront payment: Ensures commitment and avoids chasing payments later
• Post-production invoicing: Preferred by some editors who value being paid for completed work

1. Calculate expenses: Factor in software subscriptions, equipment costs, and personal/business expenses
2. Research market rates: Understand pricing trends based on experience level (e.g., $50–$200/hour for experienced editors)
3. Define value: Highlight expertise, certifications, and portfolio samples to justify premium rates

Call to Action: Are you a podcast editor or thinking about hiring one? Share your experiences with different pricing models or ask questions about setting rates! Let’s continue the conversation about making podcast editing work for everyone involved!

Resources for more detail:

https://saspod.com/blog/post/podcast-editor-costs-and-rates-freelancers

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Episode 58 - Consider This When Deciding Who to Hire and Where They Live When Looking For Podcast Editing and Support Services

Episode Summary

In this episode, we explore the growing trend of favoring local podcast editing and support services over global outsourcing. With many countries refocusing on building business within their own borders, we delve into the benefits of hiring locally and how this approach aligns with community-building and economic growth. Whether you're a podcaster looking for editing support or a business owner considering outsourcing options, this episode provides valuable insights into why local might be the better choice.

Key Discussion Points

1. Personalized Service and Better Communication

• Local editors offer face-to-face collaboration opportunities, ensuring clear communication and alignment with your creative vision1.
• Faster response times due to proximity reduce delays compared to global outsourcing

1. Understanding Local Culture and Trends

• Local professionals are attuned to cultural nuances, helping tailor content to resonate with your audience
• This is especially beneficial for region-specific podcasts or businesses targeting local markets

1. Supporting Local Economies

• Hiring locally contributes to community growth by creating jobs and fostering economic activity
• It sends a positive message about supporting local businesses, enhancing your brand reputation

1. Networking Opportunities

• Collaborating with local professionals opens doors to connections within the local podcasting community, including potential guests and promotional partnerships1.

1. Consistent Quality and Reliability

• Building long-term relationships with local editors ensures dependable service and consistent quality tailored to your needs

1. Challenges of Global Outsourcing

• While global outsourcing offers cost savings and access to diverse talent, it often comes with challenges like time zone differences, cultural barriers, and reduced control over operations
• For podcasters focused on close collaboration and cultural alignment, these drawbacks can outweigh the benefits.

Why This Matters Now

As countries prioritize local business development post-economic shifts, hiring locally aligns with broader societal goals of strengthening communities. For podcasters, this approach not only enhances content quality but also supports the creative ecosystem in their region.

Call to Action

Are you considering hiring podcast editing or support services? Tune in to learn how going local can benefit your podcast while contributing to your community. Share your thoughts with us on social media or leave a review!

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Episode 57 - Pricing Your Services as a Podcast Editor and Support - focus on customers who have the means and willingness to invest in high-quality content

In this episode, we discuss strategies for pricing podcast editing and support services, focusing on attracting customers who value high-quality content and are willing to invest in it. With insights into industry standards, pricing models, and factors affecting rates, this episode is a must-listen for podcast editors aiming to position themselves for premium clientele.

Choosing the Right Pricing Model

• Hourly Rates: Suitable for variable projects; transparency ensures trust with clients.
• Per-Episode Rates: Ideal for consistent workflows; simplifies budgeting for clients
• Package Deals: Encourages recurring business and provides predictable income

Industry Pricing Standards

• Freelance editors charge $50–$200 per hour for experienced professionals
• Per-episode rates range from $80–$349 depending on the level of service provided
• Advanced editing or production companies may charge $750+ per episode for comprehensive services

Source material for more information

https://callforcontent.com/how-much-to-charge-for-podcast-editing/

https://bulletin.bigpodcast.com/how-podcast-editors-get-paid

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Episode 56 - Roger Heathers - Sustain Podcast Editing, The Musical Approach to Podcast Editing, Tips for Editors to Support Podcasters

Roger joins as our very first guest on the Podcast Editing and Support Show - Roger has moved from listener to guest! So glad to have him here! We blend our love for music and our love for podcast editing into a conversation geared towards you and your podcast journey!

A study by Pacific Content (2019) found that about 50% of podcasts stop after just three episodes.

Outsourcing your editing can make it way easier to keep your podcast going.

If you're not familiar with the process, don't worry—it’s simple!

Once your episode is recorded, just send your Riverside, Google Drive, or WeTransfer link to Sustain, and you'll receive a polished, mastered WAV file ready for upload to your hosting platform.

We’re happy to guide beginners through hosting and file transfer, too.

Hi, I'm Roger, a freelance podcast editor based in Devon, UK.

Since 2019, I’ve had the privilege of editing over 100 podcasts and more than 1,000 episodes.

I’ve also worked with leading companies in the podcasting community, including The Podcast Collective, The Podcast Doctors, and Claricast.

Roger's editing business for podcasters

https://sustainpodcastediting.com/

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Our new home for this podcast - Captivate.fm

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