Podcast Ad Spend Continues to Rise but at What Cost?

More money is being spent on advertising in podcasts, but does this mean we will be listening to less podcast content? And what could this mean for small, independent podcasters?

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BROADCAST NOTES:

Based on the following news articles: 

• http://www.insideradio.com/podcastnewsdaily/top-ten-podcast-advertisers-doubled-spending-in-2021-betterhelp-was-top-spender/article_b1a36554-8b5e-11ec-9f21-93c2bb6318c4.html
• http://www.insideradio.com/podcastnewsdaily/podcast-ad-frequency-hit-new-record-in-q4-how-much-is-too-much/article_76256088-89d1-11ec-aaa2-47d87889b5b7.html
• https://www.edisonresearch.com/super-listeners-2021-from-edison-research-and-ad-results-media/  

Links mentioned:

• Google Search - https://www.google.com/search?q=podcast+jobs
• PodNews - https://podnews.net/
• LinkedIn - https://www.linkedin.com/jobs/search/?keywords=Podcast 
• Indeed - https://www.indeed.com/ 

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