Plot Twist: Your Users Don’t Want to Pay You | Why Adoption Doesn’t Equal Growth (Sidebar Chat #1)

Why adoption doesn't mean product-market fit or revenue growth, and how GTM teams miss the conversion gap.

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👀 Featured episode: Anusha on AMA Boston’s Talking Marketing

⁠Watch here: https://youtu.be/klH_zfYc8XY?si=RFbAS_oLTPVQkPy7

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🎵 Theme Song Code

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ITVWDILTDI5MA2V7

tags: product-led growth, PLG onboarding, SaaS activation, B2B marketing strategy, GTM execution, SaaS retention, marketing funnels, activation metrics, user onboarding, customer lifecycle, marketing, full-stack marketing, marketing podcast, Anusha Kannan, B2B marketing, marketing strategy, content marketing, product marketing, marketing analytics, customer marketing, AI in marketing, marketing careers, founder marketing, brand building, demand generation, marketing operations, B2B content, growth marketing, Context Switch newsletter, marketing thought leadership, customer advocacy, community-led growth, marketing leadership, email marketing, startup marketing, solopreneur podcast, marketing tools, marketing psychology, marketing neuroscience, career in marketing, marketer to founder, marketing advice, AI content strategy, marketing automation.