Play the Value Game | The McFarland Method Ep 7

Most people talk about what they do. Very few can explain the value it creates.

In this episode, Alex and Byron use a simple real-world situation (a coworking space door that wouldn’t open after a power outage) to unpack a bigger point: value is often won or lost in the “small” details—customer experience, contingency planning, and the ability to anticipate problems before they become expensive.

They connect that same value lens to careers, hiring, and coaching: why the people who get hired (and promoted) are the ones who can see outcomes for stakeholders—not just tasks. Byron also shares a story that shaped his work with entrepreneurs: most owners don’t sign planning documents because they’re not confident the plan actually does what they want it to do—leading to his principle, clarity to act with confidence.

The conversation then shifts into how coaches can reduce cognitive load for owners, communicate with empathy + authority, and tie their work directly to what matters most: building a business that’s predictable, valuable, and transferable.

Topics covered:
• The “value game” and why most people miss it
• How small breakdowns destroy customer trust (and retention)
• Ownership mindset vs task mindset
• Why owners don’t sign plans they don’t understand
• Coaching as cognitive load reduction
• Communicating for different decision-making styles
• Why coaches should connect their work to business value and outcomes

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🎧 The McFarland Method helps business owners and coaches navigate succession, transferability, and exit planning.
🔗 https://www.mcfarlandmethod.com/
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